• by Amanda Domurad , July 15, 2009

The people behind Post-Its and dry erase boards will not be happy -- and they might have heard this news through Twitter. The future has arrived ... in the form of paint that can turn any surface into a dry-erase board, and it’s being tweeted.

At NeoCon2009  (the Chicago interior design tradeshow that elicits glee from architects and designers) marketing company DMDInsight launched an interesting campaign strategy that combined the force of the microblogging service, Twitter, and a ground-breaking new paint from MDC Wallcoverings called tabrasaTM.

With just a showroom wall treated with the awe-inspiring new paint, artist Phil Lubliner took artistic requests via Twitter and drew them as they came in. All drawings were immediately uploaded to Twitter, Twitpic, Flickr, and tabrasa™ mini-site, gobeyondthewhiteboard.com.

ustin Buchbinder, creative director of DMDxd, Experience Design explains that the logic behind utilizing Twitter for the launch of the new paint was to “involve people who could not attend NeoCon in Chicago”, for reasons such as, “not being able to afford to travel due to the recession.”

By announcing and sharing the launch of tabrasaTM on Twitter, people who could not attend NeoCon, still had the access to leave their input and see all the fun from wherever they happened to be. It is moments like these when the power of social networking is shown, especially when it comes to advertising in any climate of our economy.