Wildfire, a Winston-Salem-based marketing communications firm, has acquired Keystone Marketing, which integrates sports and events into the sales and marketing mix. The acquisition expands Wildfire's
client roster to include AAA, Kraft Foods Global and The Hershey Company. Keystone has a history in motor sports and golf, having worked in the past with the U.S. Army, Jim Beam Brands and Pfizer,
among others.