The Más Club that Wal-Mart opened in Houston on Thursday is part of a broader effort to target the nation's fast-growing Latino population with dedicated stores, but it may wind up mainly being a
laboratory for the retailer to figure out how to tailor existing Sam's Club stores to local tastes, Miguel Butillo reports. Wal-Mart is also targeting Latinos with a new food store called Supermercado
de Walmart.
"We expect Más Club to evolve as we get to know our members better," says Kenny Folk, Sam's Club svp of new business development. "They will help us decide how fast
and how far this format goes."
The atmosphere is as much Mexican bodega as warehouse megastore, Bustillo writes. The bright orange, green and red signs are in Spanish, with English
subtitles. The store has fewer electronics and home appliances than Sam's Clubs but includes aisles filled with soccer jerseys, as well as soda and candy from Femsa SA and Chupaletas SA.
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