- Adweek, Tuesday, August 11, 2009 9:30 AM
OMD has added media planning and buying duties for job site Monster.com. The work shifts from Mediaedge:cia, which began working with Monster about three years ago, and consolidated all media chores
in Sept. 2007. There was no review for this week's agency switch.
This is the first major account change under Monster's new chief global marketing officer Ted Gilvar. He joined the company
a year ago from BBDO, a sibling of OMD and Monster's lead creative agency.
Gilvar says OMD's ability to navigate a complex media landscape drove the decision to switch. Since Gilvar's arrival,
Monster has expanded its marketing approach, including a "Keep America Working" tour of career fairs nationwide, an NFL-tie-in contest, online social media outreach and a promotion with Microsoft. The
company's overall global marketing budget is about $200 million.
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