What The F**k Is MMO?

That's pretty much what Best Buy CMO Barry Judge said during the Q&A portion of his ANA TV/Everything Video session when an audience member asked him what he was doing about, "MMO."

Actually, he said what I was thinking, "What's MMO?"

But I'm not a big CMO, am I? Judge is, of course, which just goes to show the degree of inscrutable industry jargon.

But some industry jargonmeister blurted from the audience, "It's Marketing Mix Optimization."

Ah, that explains things.

Thank you very much.

Er, what's marketing mix optimization? Just kidding (not).

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