- Busting Myths In Location-based Mobile Advertising: Perceptions, Paradoxes And Possibilities
Mobile Marketing Daily, Piyush Shah - Friday, August 14, 2015
Advertisers are trying to stay increasingly relevant; the rise of mobile h ...
- Millennials Crave Mobile's Missing Piece: A Voice
Mobile Marketing Daily, Ben Frederick - Thursday, August 13, 2015
Marketers are sometimes blind to the fact that technology flows both way ...
- Make Emails Reach Beyond Your List
Research Brief, Jack Loechner - Tuesday, August 11, 2015
Email marketing success is not limited by the size of the lis ...
- Google's 'Mobilegeddon' Still Impacts Mobile Sites' Optimization
Mobile Marketing Daily, Ben Frederick - Tuesday, August 4, 2015
The mobile apocalypse happened last April. At least, it did for mobi ...
- 'New York Times' Launches 'Mobile Moments' Ad Solution
Mobile Marketing Daily, Ben Frederick - Tuesday, August 4, 2015
The New York Times announced plans to launch a new mobile ...
- Does Influencer Marketing Equal Diminishing Returns?
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, August 4, 2015
As more brands use influencers to establish credibility with consumers, the mod ...
- Campaigns Beat The Mass Market Noise With Social Signal
Marketing: Politics, Shawn Kemp - Tuesday, August 4, 2015
It's getting harder to break through the noise. With 16 Republicans vyi ...
- Chime Communications Sells To WPP And Providence Equity Partners
Around the Net In MAD London, Sean Hargrave - Friday, July 31, 2015
WPP and Providence Equity Partners have agreed to buy Chime Communications f ...
- WPP Squaring Up To Buy Chime Communications
Around the Net In MAD London, Sean Hargrave - Thursday, July 30, 2015
Chime Communications, the British marketing group that counts Lord Coe as ...
- Salesforce Marketing Cloud, Mailchimp Tops In Overall Satisfaction
Email Marketing Daily, Ben Frederick - Thursday, July 30, 2015
Software review site G2 Crowd published their summer 2015 rankings of t ...
- Location Tracking Is The New Attribution Engine
MoBlog, Steve Smith - Thursday, July 30, 2015
Mobile is like a portable people meter. When configured properly it c ...
- 59% of Businesses Leverage IoT Data for Digital Marketing
Connected Thinking, Chuck Martin - Wednesday, July 29, 2015
Many businesses already are using IoT data to back up their digit ...
- Boosting Email Volume Doesn't Impact Open Rates
Email Marketing Daily, Ben Frederick - Wednesday, July 29, 2015
Shopping season gets bigger and bigger at the end of every ye ...
- IoT Marketing Base to Triple to 39 Billion Connected Devices
Connected Thinking, Chuck Martin - Tuesday, July 28, 2015
The overall size of the market of the Internet of Things kee ...
- Marketers Need Smart Data To Target Indian Mobile User
Mobile Marketing Daily, Ben Frederick - Tuesday, July 28, 2015
Marketers targeting Indian millennial mobile users need to move beyond demographic da ...
- Constant Contact Falls Short Of Projected Revs
Email Marketing Daily, Ben Frederick - Friday, July 24, 2015
Email marketer Constant Contact announced their Q2 financial results on Friday, predicti ...
- Most Consumers Do Not Care About Brands
Online Spin, Maarten Albarda - Monday, July 27, 2015
For a few years, media agency group Havas has published an annu ...
- Accenture Acquires Austin's Chaotic Moon
MAD, Steve McClellan - Thursday, July 23, 2015
The acquisition bolsters Accenture's digital marketing assets which include Accenture Digital a ...
- Sysomos Acquires Expion, Adds Content Management Capabilities
Social Media & Marketing Daily, Gavin O'Malley - Thursday, July 23, 2015
The keep the consolidation game going, social media monitoring platform Sysomos ju ...
- Weev Brings Conversation To Social Video
Mobile Marketing Daily, Ben Frederick - Wednesday, July 22, 2015
A social video startup is slowly but steadily building a group ...
- Brand Must Maximize App Usage
Mobile Marketing Daily, Mark Ghermezian - Tuesday, July 21, 2015
One challenge for apps is the transfer of app design on t ...
- Brands Failing To Link Sales And Marketing
Around the Net In MAD London, Sean Hargrave - Tuesday, July 21, 2015
Although 80% of UK businesses recognise the benefits of a greater alignme ...
- Bohan Advertising Ventures Into Startup Investing
MAD, Larissa Faw - Friday, July 17, 2015
The shop is backing bluField, a beacon tech startup. Its software integrat ...
- What Marketers Need to Learn About Ad Fraud
Around the Net in Mobile, Ben Frederick - Wednesday, July 15, 2015
Everyone could stand to know a little more about fraud in mobil ...
- Klick Push Teams With 3 Email Marketers To Push Engagement
Mobile Marketing Daily, Ben Frederick - Wednesday, July 15, 2015
Klick Push is expanding its sphere of engagement. The company announced thr ...
- The Rise Of The 'Chief Marketing Technologist'
RTBlog, Tyler Loechner - Wednesday, July 15, 2015
As marketing and technology converge, so too do the people pulling t ...
- Quick Response Implies True Conviction
Research Brief, Jack Loechner - Tuesday, July 14, 2015
According to Ipsos, presented by Elissa Moses, a well-established methodology that ...
- Making Sense Of All That Data
MAD, Jason Harrison - Friday, July 10, 2015
CMOs and their teams are increasingly buried by numbers, facts and detai ...
- Optimizing Content For Text, Voice Search In A Post-Mobilegeddon World
Mobile Marketing Daily, Krista LaRiviere - Monday, July 13, 2015
Now that you've survived mobilegeddon, it is about the time you'll sta ...
- Averting The Coming Tragedy In Agency Procurement
MAD, Jack Skeels - Wednesday, July 8, 2015
Marketing has become an expensive bottleneck inside the world's largest and otherwi ...