Tag results for "measurement"
- Google Launches First-Party Data Setup, Supports Apple iOS CampaignsGoogle has announced measurement updates to help marketers strengthen their first-party da ...
- AI's Twisted Landing Page Navigates Around Ad QualitySince the search industry added generative AI, it's an old problem wi ...
- Microsoft Copilot's AI-Driven Monetization For AdsPublishers now have access to a tool that monetizes ads in Copil ...
- Uber Advertising Strategizes About Attention, Big Bites In CarrotsA study showed lift metrics produced the most surprising numbers. Ads view ...
- Google, Roblox Expand Immersive Ads Partnership, Add MeasurementMeasurement tools and partnerships were added with IAS and Kantar as we ...
- Inside Jellyfish's AI Agents For Media BuyingJellyfish recently announced the use of AI agents across Google, Meta a ...
- LinkedIn Campaign Manager Gets Performance ImprovementsMeasurement and optimization to track performance across multiple campaigns and ad accoun ...
- Meta To Advertisers: Connect Google Analytics 4 To Ads PlatformMeta is encouraging advertisers to integrate Google Analytics 4 with its ...
- Microsoft Quietly Changes Video Placement, Bid ReportingChanges for Microsoft Monetize, a web-based platform that helps publishers sell the ...
- Cost-Per-Acquisition Watershed Moments Key For Performance MarketingThe cost to acquire new customers may require an adjustment in ...
- The Next Generation Of The Marketing Mix ModelFormer Dentsu, Kantar, and Nielsen executives who now work at a start ...
- Amazon DSP Enables AI-Managed TV BuyingAmazon Ads has announced a new platform in its DSP supported ...
- Gartner Maps Process To Teach GAI About BrandsMany marketers struggle to adopt the technology and possible use of ...
- Advertisers Giving Conversational Commerce Ad Units Separate BudgetConversational commerce continues to impact the ways advertisers interact with consumers, generati ...
- AI Tells Advertisers What Consumers Need, How To Achieve ItBrands use AI to improve consumer connections, analyze lifetime value and personali ...
- Pinterest Integrates With CreativeX For Launch Partner MarsMars on Thursday made public its advertising strategy running across Pinterest. T ...
- Retail Media And OOH Advertising - Performance Of A New IndustryConnecting retail with out-of-home could become one of the most ambitious projec ...
- Why Some Think AppLovin Will Surpass TikTok's GrowthAppLovin could surpass the performance and scale TikTok has seen since t ...
- Privacy Brings Opportunity In App InstallsA Mobile App Trends Report from Adjust, an AppLovin company, shows glob ...
- A Third Of Advertisers Struggle With Retail Media ROISkai's State of Retail Media 2025 explores critical industry shifts in reta ...
- AI Search Riddled With Challenges - Measurement, Data PrivacyA recent study finds 55% of marketers are concerned about data privac ...
- Brand And Performance Are Codependent - Here's WhyNew research shows spending patterns had little to do with making bran ...
- Google Gives Advertisers A Little Bit Of EverythingGoogle's goal for advertisers in 2025 with Performance Max is to provi ...
- How CEOs View AI InvestmentsSixty-two percent of companies view AI as a powerful shift that wi ...
- Microsoft Advances Pay-As-You-Go Model, Google Adds AI Free Services To PaidMicrosoft has released a pay-as-you go AI model allowing businesses to u ...
- Wolt, AppsFlyer Collaboration Signals Change In Advertising"Just because companies "slap a 'privacy' or 'clean room' label on ...
- The Weather Company Predicts Consumer Demand For BrandsThe Weather Company is working with brands to forecast consumer needs a ...
- Comcast, Mediaocean Extend Creative, Media Management PartnershipThe expanded integration is the first to offer these services from o ...
- Amazon Gives Brands Access To Years Of Shopping DataAmazon Ads will give brands access to the past five years ...
- Horizon's Night Market Unveils 'Predictive Planning,' Optimization MethodNight Market, Horizon Media's commerce agency affiliate, and Keen Decision Systems creat ...
