Tag results for "measurement"
- FreeWheel Council, VAB Push Checklist For Buying 'Premium' VideoThe move continues a battle with YouTube over value of so-called "premiu ...
- Active Attention Launches With Deterministic MeasurementAudi, Welch's Fruit Snacks, Quigley-Simpson, and PHD Media are some of t ...
- Comscore Integrates Roku In Cross-Platform Measurement SolutionUsers can access Roku-specific co-viewing data across ad campaigns on the Ro ...
- Netflix To 'Educate' Consumers About Ads, Expand TargetingNetflix is working on measurement partnerships outside the U.S,, according to i ...
- New WPP Index Purports To Show Creativity Drives Brand GrowthIt's called the Creative Capital Index and it was designed by BA ...
- CTV Media Eyes Active Attention MetricsKERV Interactive is looking to measure attention in CTV media by usi ...
- Media Buyers Move Dollars To Cut Emissions In CampaignsDriven by sustainability and ability to measure campaigns, OpenX partnered with carb ...
- Advertisers Admit Falling Short On Optimizing Converged TVFifty-six percent spend more than half their time trying to optimize resul ...
- OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'Omnicom's OMD unit and Teads will release results of what they ca ...
- Swimming In Myths And Under Murky Waters In Programmatic CTVIs there an effective attribution model to support CTV? Lack of transparen ...
- Reddit Introduces First-Party Measurement ToolsThe tools - intended to quantify the incremental impact and overall effectivene ...
- YouTube Adds New And Returning Viewer ReportYouTube earlier this week launched an analytics metric for a report ...
- Moz Develops Measurement For Brand Strength And SalienceMoz believes its developers have created a first-of-its-kind metric that can measu ...
- Driving Growth with Social Media InvestmentsThe impact of social media investments on the performance of paid sear ...
- YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DVYouTube Shorts, Google's short-form video experience for users, expanded relationships with Integr ...
