Tag results for "measurement"
- Privacy Brings Opportunity In App InstallsA Mobile App Trends Report from Adjust, an AppLovin company, shows glob ...
- A Third Of Advertisers Struggle With Retail Media ROISkai's State of Retail Media 2025 explores critical industry shifts in reta ...
- AI Search Riddled With Challenges - Measurement, Data PrivacyA recent study finds 55% of marketers are concerned about data privac ...
- Brand And Performance Are Codependent - Here's WhyNew research shows spending patterns had little to do with making bran ...
- Google Gives Advertisers A Little Bit Of EverythingGoogle's goal for advertisers in 2025 with Performance Max is to provi ...
- How CEOs View AI InvestmentsSixty-two percent of companies view AI as a powerful shift that wi ...
- Microsoft Advances Pay-As-You-Go Model, Google Adds AI Free Services To PaidMicrosoft has released a pay-as-you go AI model allowing businesses to u ...
- Wolt, AppsFlyer Collaboration Signals Change In Advertising"Just because companies "slap a 'privacy' or 'clean room' label on ...
- The Weather Company Predicts Consumer Demand For BrandsThe Weather Company is working with brands to forecast consumer needs a ...
- Comcast, Mediaocean Extend Creative, Media Management PartnershipThe expanded integration is the first to offer these services from o ...
- Amazon Gives Brands Access To Years Of Shopping DataAmazon Ads will give brands access to the past five years ...
- Horizon's Night Market Unveils 'Predictive Planning,' Optimization MethodNight Market, Horizon Media's commerce agency affiliate, and Keen Decision Systems creat ...
- As Search Traffic To Publishers Declines, Captify Delivers More Data SignalsThe Independent, Ranker, and Haymarket are some of the publishers using wh ...
- Pivoting To Performance KPI Management Draws On DataA pivot in thinking took a Seoul-based company in another direction wi ...
- Microsoft Makes AI Priority For 2025, LinkedIn IncludedAdvertisers and publishers seem to have a limited understanding of all Microso ...
- Google: AI Kills SEO On Path To Artificial SuperintelligenceArtificial intelligence will replace the need for search engine optimization in 202 ...
- Google Ads VP Outlines Plans For 2025AI will play a major role in advertising in 2025. Brendon Kraha ...
- RE/MAX Ad Media Network Launches To Support RealtorsAnother programmatic media network will launch, but this one will become t ...
- Health Care Programmatic Ad Platform Built To Reach 'Zero Waste'To support health care advertisers and marketers, WebMD Ignite designed ad capabiliti ...
- Microsoft Updates Household Attribution: Pauses FourSquare, AdSquare ToolsMicrosoft has introduced major support and regulatory updates to its ad platfo ...
- Don't Fall For Seemingly 'Sexy, High And Sweet' ROASPaid search has become the most effective channel to drive awareness f ...
- Definition Of Video Ad Impression Has Grown More ComplexThe IAB urges advertisers, platforms and technology providers to collaborate on transpare ...
- Truth Behind Digital Privacy And ControlsData analysis of terms of service and privacy policies of 57 influenti ...
- The New York Times Wants To 'Reshape' The Ad EconomyRather than measuring clicks and impressions, the "Times" plans to find ...
- Merkle Becomes First Agency To Offer Adobe Mix ModelerThe performance agency's clients now have access to build integrated models, givi ...
- Dentsu Uses Microsoft AI For Campaign Posts, Reduces Analysis Time 80%Faced with the growing complexities of media metrics, Dentsu adopted the u ...
- 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results"Daily Mail" ran an eye-tracking study with Lumen Research challenging the ...
- Google Ads Trigger Different AI Overviews Intent PatternsThe larger the AI Overviews, the more opportunities to serve ads, accordi ...
- DoubleVerify Authenticates, Strengthens Brand Safety, Media Quality On SnapDoubleVerify on Tuesday expanded its brand-safety and suitability measurement partnership with Sna ...
- Creating Advertising's Central Nervous SystemAI-powered intelligence platform Alembic announced what its CEO calls a brand heal ...
