Tag results for "measurement"
- Skai Partnership Raises Stakes To Measure Incrementality In Retail MediaRetail media campaigns gained third-party media measurement from Incremental with the integrati ...
- How To Monetize Dark TrafficA new generation of what Ad-Shield calls brutal ad blockers - wi ...
- Social Media Remains Key Priority For Health/Pharma MarketersSeventy percent of pharmaceutical and healthcare advertising professionals said they're planning ...
- IAB Releases In-Store Retail Media Definition, Measurement StandardsThe new definitions and measurement standards for in-store retailers will provide transparen ...
- Foursquare Unveils Tool Mapping Visits To PurchasesFoursquare developed an in-house measurement tool combining location with purchase data th ...
- AI Needs To Learn How To Ask For Help, Microsoft Exec SaysThe ability to identify when an AI engine does not have t ...
- Google Sharpens Focus On Privacy Consent, As Tinuiti Expands Brand-Safety PartnershipsBuilding a future with first-party data with guardrails means advertisers must fi ...
- Manulife/John Hancock Makes The Case For Increased Media SpendManulife/John Hancock brought measurement in-house and invested in its first global bra ...
- Economic Data Predicts Uneven GrowthConsumer retail interest has begun to "sputter" despite an increase of activit ...
- ANA: Advertisers Struggling With Retail Media NetworksAdvertisers tapping into retail media networks are struggling with performance, data a ...
- Nielsen's Gracenote Creates Contextual Ad-Targeting BizThe business aims to support publishers and give advertisers better targeting signa ...
- Microsoft Expands IAS Ad Measurement PartnershipMicrosoft Advertising will expand its collaboration with global media measurement and optimizati ...
- Razorfish, Google Unveil AI-Powered Reputation IndexNew York Life is piloting the custom algorithm. R-Index (with "R" representi ...
- Apple Privacy Vs. Competition: What The Ad Industry Needs To ComputeDespite all the privacy safeguards Apple announced at its Worldwide Developer Conferenc ...
- Google Adds AI Into Measurement: From Search Ads To Bidding And CreativeMetrics and measurement to determine bidding and budgets have become increasingly compl ...
- Netflix Builds Ad Tech - What Happens To Microsoft?After solely relying on Microsoft for its ad-tech platform, Netflix said th ...
- ID5 Closes $20M Series B Funding, Expands Identity FocusTransUnion and Sir Martin Sorrell's S4S Ventures contributed significantly to the fundi ...
- Trust In Google Ads Down, PPC Report Cites AI As Top PriorityThe State of PPC Global Report 2024 provides insights to better understa ...
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversalAdvertisers and publishers will have an expanded tool for real-time collaboration ...
- Metrics Roll Call: The 9 Basic Email MeasurementsBeing data-driven is no help if marketers don't know what to trac ...
- The Snap Behind Qualcomm's DragonSnapdragon wanted to connect with consumers on an emotional level through audi ...
- Google Gives Advertisers An Open-Source Privacy Measurement ToolGoogle on Thursday announced Meridian, the company's first open-source Marketing Mix Mode ...
- Comscore Integrates Campaign Ratings With YouTubeComscore and YouTube today announced expansion of YouTube's existing measurement capabilities ...
- Metric Shows Critical Connection Between Time And AttentionGumGum's attention metrics company Playground xyz has a new attention framework ...
- Tech Lab Updates Podcast Ad Measurement, Grapples With File DownloadsThe updates are intended to address the challenges in measuring podcast aud ...
- Talk Of Google Lawsuit Around Privacy Sandbox Rumbles Through IndustryCaptify CPO Amelia Waddington says she would not be surprised if ...
- DOOH Video Climbing In Ad SpendAdvertisers are increasing their use of short-form vertical video content from soci ...
- Advertisers Prepare As Sports Fans Get Ready For Super Bowl LVIIISports fans honor their teams by purchasing merchandise that shows their devotio ...
- Stagwell, MNTN Partner On Targeting, Measurement MetricsThe partners say they are also prioritizing automated optimization technology with t ...
- Agencies 'Excited' To Dive Deeper Into Attention For Programmatic Ad BuysIAS has released a new metric dubbed "quality attention," which integrates med ...
