- Truth Behind Digital Privacy And Controls
Data & Programmatic Insider, Laurie Sullivan - Monday, December 2, 2024
Data analysis of terms of service and privacy policies of 57 influenti ...
- The New York Times Wants To 'Reshape' The Ad Economy
Data & Programmatic Insider, Laurie Sullivan - Monday, November 25, 2024
Rather than measuring clicks and impressions, the "Times" plans to find ...
- Merkle Becomes First Agency To Offer Adobe Mix Modeler
MediaDailyNews, Laurie Sullivan - Wednesday, November 20, 2024
The performance agency's clients now have access to build integrated models, givi ...
- Dentsu Uses Microsoft AI For Campaign Posts, Reduces Analysis Time 80%
MediaDailyNews, Laurie Sullivan - Tuesday, November 19, 2024
Faced with the growing complexities of media metrics, Dentsu adopted the u ...
- 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results
MediaDailyNews, Laurie Sullivan - Sunday, November 17, 2024
"Daily Mail" ran an eye-tracking study with Lumen Research challenging the ...
- Google Ads Trigger Different AI Overviews Intent Patterns
MediaDailyNews, Laurie Sullivan - Thursday, November 7, 2024
The larger the AI Overviews, the more opportunities to serve ads, accordi ...
- DoubleVerify Authenticates, Strengthens Brand Safety, Media Quality On Snap
MediaDailyNews, Laurie Sullivan - Tuesday, November 5, 2024
DoubleVerify on Tuesday expanded its brand-safety and suitability measurement partnership with Sna ...
- Creating Advertising's Central Nervous System
Data & Programmatic Insider, Laurie Sullivan - Monday, October 28, 2024
AI-powered intelligence platform Alembic announced what its CEO calls a brand heal ...
- Dark Traffic Monetization For Publishers Rises Under Google Partner Program
MediaDailyNews, Laurie Sullivan - Tuesday, October 22, 2024
Ad-Shield's partnership with Google allows publishers to monetize premium Google Ad Exchan ...
- Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 Targeting
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 23, 2024
Experian plans to add support for IPv6 in its Digital Graph a ...
- Google Audio AI Guides Podcasts
Performance Marketing Insider, Laurie Sullivan - Friday, October 18, 2024
Advertisers working with audio believe measurement tools and innovative applications related ...
- Skai Partnership Raises Stakes To Measure Incrementality In Retail Media
MediaDailyNews, Laurie Sullivan - Friday, October 11, 2024
Retail media campaigns gained third-party media measurement from Incremental with the integrati ...
- How To Monetize Dark Traffic
Data & Programmatic Insider, Laurie Sullivan - Monday, October 7, 2024
A new generation of what Ad-Shield calls brutal ad blockers - wi ...
- Social Media Remains Key Priority For Health/Pharma Marketers
Research Intelligencer, Robert Williams - Monday, September 23, 2024
Seventy percent of pharmaceutical and healthcare advertising professionals said they're planning ...
- IAB Releases In-Store Retail Media Definition, Measurement Standards
MediaDailyNews, Laurie Sullivan - Thursday, September 19, 2024
The new definitions and measurement standards for in-store retailers will provide transparen ...
- Foursquare Unveils Tool Mapping Visits To Purchases
MediaDailyNews, Laurie Sullivan - Tuesday, September 10, 2024
Foursquare developed an in-house measurement tool combining location with purchase data th ...
- AI Needs To Learn How To Ask For Help, Microsoft Exec Says
MediaDailyNews, Laurie Sullivan - Tuesday, September 3, 2024
The ability to identify when an AI engine does not have t ...
- Google Sharpens Focus On Privacy Consent, As Tinuiti Expands Brand-Safety Partnerships
MediaDailyNews, Laurie Sullivan - Thursday, August 29, 2024
Building a future with first-party data with guardrails means advertisers must fi ...
- Manulife/John Hancock Makes The Case For Increased Media Spend
Performance Marketing Insider, Laurie Sullivan - Monday, August 26, 2024
Manulife/John Hancock brought measurement in-house and invested in its first global bra ...
- Economic Data Predicts Uneven Growth
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 6, 2024
Consumer retail interest has begun to "sputter" despite an increase of activit ...
- ANA: Advertisers Struggling With Retail Media Networks
MediaDailyNews, Laurie Sullivan - Wednesday, July 24, 2024
Advertisers tapping into retail media networks are struggling with performance, data a ...
- Nielsen's Gracenote Creates Contextual Ad-Targeting Biz
MediaDailyNews, Laurie Sullivan - Thursday, July 25, 2024
The business aims to support publishers and give advertisers better targeting signa ...
- Microsoft Expands IAS Ad Measurement Partnership
MediaDailyNews, Laurie Sullivan - Tuesday, June 25, 2024
Microsoft Advertising will expand its collaboration with global media measurement and optimizati ...
- Razorfish, Google Unveil AI-Powered Reputation Index
MediaDailyNews, Laurie Sullivan - Tuesday, June 18, 2024
New York Life is piloting the custom algorithm. R-Index (with "R" representi ...
- Apple Privacy Vs. Competition: What The Ad Industry Needs To Compute
Data & Programmatic Insider, Laurie Sullivan - Monday, June 17, 2024
Despite all the privacy safeguards Apple announced at its Worldwide Developer Conferenc ...
- Google Adds AI Into Measurement: From Search Ads To Bidding And Creative
MediaDailyNews, Laurie Sullivan - Tuesday, May 21, 2024
Metrics and measurement to determine bidding and budgets have become increasingly compl ...
- Netflix Builds Ad Tech - What Happens To Microsoft?
Performance Marketing Insider, Laurie Sullivan - Friday, May 17, 2024
After solely relying on Microsoft for its ad-tech platform, Netflix said th ...
- ID5 Closes $20M Series B Funding, Expands Identity Focus
MediaDailyNews, Laurie Sullivan - Tuesday, April 9, 2024
TransUnion and Sir Martin Sorrell's S4S Ventures contributed significantly to the fundi ...
- Trust In Google Ads Down, PPC Report Cites AI As Top Priority
Performance Marketing Insider, Laurie Sullivan - Friday, April 5, 2024
The State of PPC Global Report 2024 provides insights to better understa ...
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversal
MediaDailyNews, Laurie Sullivan - Tuesday, March 26, 2024
Advertisers and publishers will have an expanded tool for real-time collaboration ...