- Razorfish Finds Efficiencies Automating Ad Processes
Online Media Daily, Laurie Sullivan - Monday, March 8, 2010
Agencies looking to grow business need to look for ways to sha ...
- Media Buyers Fear Backlash To BT, Warn 'Watershed' Moment Is Coming
Online Media Daily, Mark Walsh - Thursday, February 25, 2010
Media buyers weighed in on the use of behavioral targeting in onli ...
- Lazzaro To VP, Analytics, LogicLab
MediaDailyNews, - Wednesday, February 24, 2010
LogicLab, a new technology spinoff agency owned by Merkle, named Michael Lazza ...
- Snapple Sponsors Yahoo Sports' 'Out of Bounds'
MediaDailyNews, Karl Greenberg - Wednesday, February 24, 2010
Dr Pepper's Snapple Group this week launches a promotional tie-in with Yah ...
- Correction: Chrysalis Has Partnered, Not Merged With Posterscope
MediaDailyNews, - Tuesday, February 23, 2010
- What Will The Media Business Look Like In 2020?
Online Spin, Cory Treffiletti - Wednesday, February 24, 2010
Everyone likes to think about the future. The Mayans sure did. ...
- Ryan Laul Leaps From Hyperspace, Move Follows Merger Of Posterscope With Chrysalis
MediaDailyNews, Joe Mandese - Tuesday, February 23, 2010
Ryan Laul is out as head of the U.S. operations of Hyperspac ...
- MediaBank, Strata Unveil New Digital Media-Buying Apps
Online Media Daily, Joe Mandese - Thursday, February 18, 2010
Two of Madison Avenue's leading "back office" systems providers - MediaBank a ...
- Active International Hires 2 Direct Response Vets
MediaDailyNews, - Thursday, February 11, 2010
Global media buyer Active International made two hires to beef up i ...
- Mindshare Retains Key Unilever Assignments
MediaDailyNews, Joe Mandese - Wednesday, February 10, 2010
Packaged good giant Unilever Tuesday named its new global media services agen ...
- Media Marketplace: A Mob of Meerkats
Media Magazine, Jay Suhr - Wednesday, January 6, 2010
Instead of behaving like a mob of meerkats, nervously scanning the post-recessi ...
- ANA: Social Media, Web Spend Up, TV Down
MediaDailyNews, Wayne Friedman - Monday, February 8, 2010
A new Forrester Research/Association of National Advertisers survey says TV marketers pl ...
- Study: Mobile Campaigns More Effective (But Still Present Buying Difficulties)
Online Media Daily, Mark Walsh - Thursday, February 4, 2010
Mobile video is still emerging but shows strength in boosting brand favorabilit ...
- MediaCom Taps Aegis' Greenhalgh As Global Director
MediaDailyNews, - Friday, January 29, 2010
WPP's MediaCom Worldwide unit this morning named former Aegis Media executive Pa ...
- Lanzi To Account Management Director, LogicLab
MediaDailyNews, - Thursday, January 28, 2010
LogicLab, a company that conducts marketing analytics for the media-buying process, nam ...
- Polls: On Leno-O'Brien, NBC Screwed the Pooch -- Big Time
MediaDailyNews, Erik Sass - Thursday, January 28, 2010
NBC's management is overwhelmingly to blame for the recent controversy pitting J ...
- IKEA Taps Mediaedge:cia In China
MediaDailyNews, - Tuesday, January 26, 2010
WPP's Mediaedge:cia unit this morning said it was tapped to handle med ...
- Active Activates MediaBank
MediaDailyNews, - Friday, January 22, 2010
Barter media giant Active International has tapped MediaBank to manage its pri ...
- Nick Brien's Next Trick: Turning McCann Worldgroup Around
MediaDailyNews, Joe Mandese - Thursday, January 21, 2010
Nick Brien is smart. He's ambitious. He's pugnacious. He also, apparently, ...
- The Year of Living Efficiently
Online Media Daily, John Bauschard - Wednesday, January 20, 2010
Agencies and ad media brokers need standards: If recent economic history h ...
- 'Mobile Upfront' Set For March
Online Media Daily, - Tuesday, January 19, 2010
The first-ever "Mobile Upfront" is set for March 16 in New Yor ...
- Report: GroupM Consolidates Network Radio
MediaDailyNews, - Monday, January 18, 2010
WPP's GroupM unit is continuing its push to become more operational a ...
- 'Idol' Gives Coke Millions In Media Value
MediaDailyNews, Wayne Friedman - Thursday, January 14, 2010
Coca-Cola gets some big-star media value for its on-air, branded content ...
- BlueKai, CPM Partnership Offers Marketers Enhanced Audience Targeting
Online Media Daily, Gavin O'Malley - Thursday, January 14, 2010
Intent-focused, auction-based data exchange BlueKai has partnered with ad technology company C ...
- The Ins, And Outs, Of Innovation: Rosner's In, Meil Is Out At Initiative
MediaDailyNews, Joe Mandese - Thursday, January 7, 2010
A year after tapping high profile programming executive Jason Meil to r ...
- GroupM Taps Norman As NA CEO, Goldstein Will Remain An Advisor
MediaDailyNews, Joe Mandese - Monday, January 4, 2010
In a surprise move, WPP named its top digital media executive, Grou ...
- Agency of the Year 2009: Best Buying and Planning: MediaVest
OMMA Magazine, John Capone - Tuesday, January 5, 2010
Hulu hooping across platforms: When it made an upfront-style deal with Hul ...
- Metrics Focus: Verify Your Paranoia
OMMA Magazine, - Thursday, July 15, 2010
Few professionals are as willing to trust their business partners as med ...