- CoreMedia Integrates SpotRunner's Malibu System
MediaDailyNews, Joe Mandese - Friday, May 14, 2010
In an important development for the direct response and performance-based TV buyi ...
- NBC Taps Microsoft Advertising To Promote Fall Lineup Across Digital Screens
Online Media Daily, Gavin O'Malley - Thursday, May 13, 2010
NBC and Microsoft Advertising on Thursday announced a partnership designed to promo ...
- Exec: Mobile Monster A Myth
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 11, 2010
How large will mobile media and marketing loom in tomorrow's digital worl ...
- Survey: Buyers Prefer Site-Specific Buys To Ad Networks
Online Media Daily, Gavin O'Malley - Thursday, May 6, 2010
While ad networks and other collective buying channels continue to attract med ...
- GroupM Launches Kinetic Futures, Names O'Brien 'Global Futurist'
MediaDailyNews, Joe Mandese - Thursday, May 6, 2010
Kinetic Worldwide, the out-of-home media colossus owned by WPP's GroupM division, h ...
- From Old Tools To New Problems: Challenges Facing Digital Media Buyers
Online Media Daily, Shawn Riegsecker - Tuesday, May 4, 2010
The digital advertising landscape offers a vast array of channels and opportuniti ...
- Barclays: Big 4 Upfront To Reap $8.2 Billion
MediaDailyNews, David Goetzl - Wednesday, April 28, 2010
Beyond a buoyed economy, Barclays Capital attributes an expected jump in t ...
- Study: Ad Networks Generate Less Than A Quarter Of Impressions
Online Media Daily, Mark Walsh - Wednesday, April 28, 2010
The backlash of large Web publishers against ad networks in the la ...
- Havas Launches Barter Media Unit, Part Of Madison Avenue Trend
MediaDailyNews, Joe Mandese - Monday, April 26, 2010
Havas Media North America, the parent of MPG and Havas Digital, h ...
- Zucker Helms MediaVest Innovation
MediaDailyNews, David Goetzl - Monday, April 26, 2010
On the eve of the upfront, veteran media buyer Pam Zucker h ...
- Agencies Developing Method To Factor Set-Top Data, See It As Proxy For TV Ratings
MediaDailyNews, Joe Mandese - Monday, April 26, 2010
The promise of measuring, planning and buying television based on actual tuni ...
- Burberry Dons Universal McCann
MediaDailyNews, - Monday, April 26, 2010
Apparel marketer Burberry this morning named Interpublic's Universal McCann unit its internation ...
- All That Glitters: GroupM Sees Gold In Barter, Launches 'Midas'
MediaDailyNews, Joe Mandese - Friday, April 23, 2010
It may be the lingering effects of the global economic recession, a ...
- The Upfront Is Back: Ad Execs Say They're Returning, Will Commit More Than Half Their Total Budgets
MediaDailyNews, Joe Mandese - Monday, April 19, 2010
The upfront is back. That may sound like an oxymoron, but ...
- Rubicon Unveils 'Permission' System, Shifts Display Market Control Back To Publishers
Online Media Daily, Joe Mandese - Wednesday, April 14, 2010
In a bid to help publishers regain control over the sale ...
- CoreMedia, DG Team To Launch Automated System For Direct Response TV Orders
MediaDailyNews, - Tuesday, April 13, 2010
DG FastChannel and CoreMedia Systems this morning announced plans to introduce automat ...
- Brands Fail To Master Golf's 'Super Bowl,' Leave Millions On Media Table
MediaDailyNews, Joe Mandese - Thursday, April 8, 2010
When Tiger Woods and the rest of the professional golfers take ...
- RJ Palmer Goes Hollywood, Unveils Entertainment Unit
MediaDailyNews, - Wednesday, April 7, 2010
New York-based media independent RJ Palmer this morning unveiled RJ Palmer Entertainme ...
- Media Buys: Target Political Parties Via Sports
MediaDailyNews, Wayne Friedman - Wednesday, March 31, 2010
Media plans can have pinpoint political reach. Now, media buyers who wa ...
- Ratings Redefinitions Grow Frequent, Now Nielsen Changes Meaning Of 'Reach'
MediaDailyNews, Joe Mandese - Wednesday, March 31, 2010
In a move that has profound implications for the way advertisers a ...
- Goldstein Exits GroupM To Form Consulting Firm
MediaDailyNews, David Goetzl - Tuesday, March 30, 2010
Marc Goldstein, the head of GroupM North America and one of Madis ...
- Memo From CFO: Ad Metrics Not Good Enough
Metrics Insider, Pat LaPointe - Tuesday, March 30, 2010
Following is a sanitized version of an actual email from a C ...
- In High-Stakes Ad Game, Agencies Losing Cards
MediaDailyNews, John Bauschard - Thursday, March 25, 2010
Ad agencies are risking obsolescence. Many are operating with systems more link ...
- Building or Buying The Right Media Mix Model? I Say Build For Now
Online Spin, Cory Treffiletti - Wednesday, March 24, 2010
Our business is maturing pretty rapidly, but one of the biggest issu ...
- GroupM's Maxus Enters Mideast/Africa Via BPG Deal
MediaDailyNews, - Tuesday, March 23, 2010
GroupM Monday announced that its Maxus media services network has established ...
- Carat Wins Smucker's Media Account
MediaDailyNews, - Friday, March 19, 2010
Aegis Group's Carat has been awarded the media planning and buying assignmen ...
- Iberostar Awards Initiative Global Media
MediaDailyNews, - Tuesday, March 16, 2010
Initiative won the global media planning and buying account for hotels a ...
- Posterscope Taps U.K.'s Davies To Head Hyperspace In U.S.
MediaDailyNews, Joe Mandese - Tuesday, March 16, 2010
Posterscope, the out-of-home media division of London-based Aegis Group, has named Jam ...
- GroupM Will Be Watching Where Its Clients' Ads Run, And Where They Should Not
Online Media Daily, Joe Mandese - Wednesday, March 17, 2010
In the biggest push yet by a major Madison Avenue player ...
- Beiersdorf Taps Carat For Media Planning, Buying
Online Media Daily, - Wednesday, March 10, 2010
German personal care products marketer Beiersdorf Inc. has named Carat as i ...