- I Was Told There'd Be No Math
Online Spin, Kendall Allen - Monday, August 9, 2010
In surveying several burgeoning areas of our industry -- including the emergen ...
- Wesly To Head Business Science/Planning For Mindshare
MediaDailyNews, - Tuesday, August 3, 2010
Doron Wesly has been named leader of business science and planning f ...
- Gugel To CRO, LogicLab
MediaDailyNews, David Goetzl - Tuesday, July 27, 2010
Former Advertising Research Foundation analyst Craig Gugel has joined year-old marketing analyti ...
- AdMeld Takes A Byte Out Of Crime: Will Monitor, Thwart Malware Attacks
Online Media Daily, Joe Mandese - Tuesday, July 27, 2010
In an effort to stay one step ahead of a sophisticated netwo ...
- Active Promotes Media Buyers
MediaDailyNews, - Tuesday, July 20, 2010
Active International promoted executives Karen Gabor, Karen Brambani, Steven Natko and L ...
- Maxus Worldwide Names Hodge Trading Director
MediaDailyNews, - Tuesday, July 13, 2010
Alan Hodge has been named trading director for WPP's Maxus Worldwide; ...
- MediaVest Signs Charter For iMonitor: Tracks iAds, App-Based Publications
Online Media Daily, Joe Mandese - Monday, July 12, 2010
First there was the iPad. Then the iAd. Now, to keep tra ...
- Katz Predicts Radio Ad Upswing
MediaDailyNews, Erik Sass - Tuesday, July 6, 2010
The strong momentum enjoyed by national spot radio in the first ha ...
- MediaCom Taps Omnicom's Crowther To Head APAC
MediaDailyNews, - Tuesday, July 6, 2010
GroupM's MediaCom unit has named Alex Crowther CEO for the Asia-Pacific regio ...
- Carat, MPG Using New Method To Buy 'Unmeasured' Nets In Cable Upfront
MediaDailyNews, Joe Mandese - Thursday, July 1, 2010
In a move that could significantly expand the number of networks vyi ...
- MediaCom Sends Guba Global, Mediavest Names Kiernan SVP
MediaDailyNews, Fern Siegel - Tuesday, June 29, 2010
WPP's MediaCom Worldwide has named Dominic Guba global head of trading, ...
- WPP Slackens Its Seat Belts, Global Ad Ride Gets A Little Less Bumpy
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2010
Noting that the "bumpy ride" of the global economic recession is "n ...
- Ex-Magna Exec Joins 3GTv Networks
MediaDailyNews, David Goetzl - Monday, June 28, 2010
Larry Blasius, a one-time Madison Avenue mandarin now running a consulting fir ...
- Free Up Buyers And Planners For More Strategizing
Research Brief, Jack Loechner - Tuesday, June 29, 2010
According to new Centro research designed to spotlight various aspects of digit ...
- WPP Merges MediaCom With Media Insight, Part Of Mideast Consolidation
MediaDailyNews, Joe Mandese - Monday, June 28, 2010
WPP Sunday announced that it is merging its MediaCom and Media Insig ...
- NBC Local Taps Spark For Media Account
MediaDailyNews, - Thursday, June 24, 2010
NBC Universal hired Spark Communications, a division of Starcom MediaVest Group, ...
- Donovan Taps Rubicon's Batson To Lead Digital Agenda
Online Media Daily, Joe Mandese - Friday, June 25, 2010
In what is shaping up to be a battle of digital tale ...
- Real-Time Bidding Company Triggit Raises $4.2 Million
Online Media Daily, - Wednesday, June 23, 2010
Triggit, which provides technology that helps advertisers buy media using real-time biddin ...
- Interpublic, Microsoft Turn MOMS Over To AAAA: Coalition Will Automate Media Processing
Online Media Daily, Joe Mandese - Tuesday, June 22, 2010
Interpublic and Microsoft today will announce a move that is expected ...
- Advertisers Target Too Narrow An Audience
MediaDailyNews, Wayne Friedman - Wednesday, June 16, 2010
Las Vegas, NV - Which half of your advertising is working? Whatev ...
- Google's Invitation To Change
Performance Marketing Insider, Roger Barnette - Friday, June 11, 2010
Much has been written about Google's acquisition of Invite Media, but ...
- Rival Nets Angry At Fox For Upfront Pricing
MediaDailyNews, Wayne Friedman - Thursday, June 3, 2010
Media executives say Fox could have set pricing for its upfront invento ...
- The Death Of CPM, The Birth Of CRM Media Planning
Metrics Insider, Chris Wilson - Friday, June 4, 2010
No doubt, cost per thousand (CPM) had a great run. As ...
- Hearst's iCrossing Deal Opens Door To New Agency Business Model
SearchBlog, Laurie Sullivan - Friday, June 4, 2010
Throw traditional out the window and stop thinking like a creative ...
- Upfront TV Ad Market Moving Fast, Fox Sells Out A Big Chunk
MediaDailyNews, Wayne Friedman - Tuesday, June 1, 2010
The TV upfront advertising market is moving fast and furious, with F ...
- MediaBank Taps Former Yahoo/Right Media Exec As New CEO
Online Media Daily, Joe Mandese - Tuesday, June 1, 2010
In a move that may signal a new direction for the ventu ...
- Gap Calls $300M Media Planning And Buying Review
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 20, 2010
...
- Why Age Matters In TV Targeting
MediaDailyNews, Mitch Burg - Tuesday, May 18, 2010
Despite holistic and qualitative targeting methods, age still plays an important ro ...
- MediaBank Unveils 'Vendor Portal' For Digital Media, Allows Publishers To Monitor Entire Process
Online Media Daily, Joe Mandese - Tuesday, May 18, 2010
In a move suggesting a long-term commitment by Publicis' Starcom MediaVest Grou ...
- RadioShack Taps Mindshare For Analogue, Digital, 'New' Media
MediaDailyNews, - Friday, May 14, 2010
RadioShack Corp. Thursday officially named WPP's Mindshare unit as the media planni ...