German personal care products marketer Beiersdorf Inc. has named Carat as its new agency for media planning and buying, replacing Omnicom's OMD unit, which participated in a four-month review for the
account. As its new agency of record, Carat will provide media strategy, planning and buying for Beiersdorf's Nivea, Nivea for Men, Eucerin and Aquaphor brands within the U.S. Beiersdorf will continue
to work with OMD's Green Room Entertainment for its branded entertainment initiatives.
