- Hasbro Names OMD Global Lead Media Agency
MAD, Steve McClellan - Tuesday, November 26, 2013
The Omnicom shop picked up North America media duties and consolidated chor ...
- Serta Names Initiative Its Media AOR
MAD, Steve McClellan - Tuesday, November 26, 2013
Media shop Initiative, part of Interpublic's IPG Mediabrands, confirmed today it h ...
- eMarketer Ups Programmatic Projections Again, Will Reach $9B By 2017 In U.S.
Real-Time Daily, Tyler Loechner - Tuesday, November 26, 2013
Three months after revising its real-time bidding (RTB) projections, eMarketer is ...
- Breaking: All The RTB Projections
RTBlog, Tyler Loechner - Tuesday, November 26, 2013
The end of another quarter is on the horizon, and with ...
- Rubicon Promotes Two, Strengthens France Operations
Real-Time Daily, Tyler Loechner - Monday, November 25, 2013
Rubicon Project has promoted two executives to strengthen its operations in Franc ...
- Revisiting The Ultimate DMP Debate With AK's Rob Gatto
RTBlog, Tyler Loechner - Monday, November 25, 2013
In the first RTBlog exploring the ultimate DMP debate, I spoke wi ...
- RadiumOne Adds Steve Westly To Board
Real-Time Daily, Tyler Loechner - Friday, November 22, 2013
RadiumOne, an advertising software company that helps to automate the media-buying proces ...
- Programmatic Buys Have Transparency Issues
Online Media Daily, Wayne Friedman - Wednesday, November 20, 2013
The problems with transparency as it pertains to programmatic buys can ...
- Horizon Launches Cadence, Video Optimization Platform
Online Media Daily, Gavin O'Malley - Thursday, November 21, 2013
How did Horizon Media spend its multimillion-dollar R&D budget this year? ...
- Marketers Should Focus More On Media Performance, Not Just Price
Online Spin, Dave Morgan - Thursday, November 21, 2013
Virtually every week, there is another story about major marketers putting the ...
- Don't Let That Tricksy RTB Make You Pay Less (But You Already Know That)
RTBlog, Tyler Loechner - Thursday, November 21, 2013
"RTB could potentially motivate media buyers to erroneously pay lower prices ...
- Travel Industry Using Rocket Fuel To Take Off
Real-Time Daily, Tyler Loechner - Wednesday, November 20, 2013
Rocket Fuel today released results of a campaign it ran with Choi ...
- Sports Push C3 Ratings Up, Scripted Shows Dip
MediaDailyNews, Wayne Friedman - Monday, November 18, 2013
National TV networks commercial ratings (C3) are slightly higher this season ...
- Real-Time With Eric Franchi, Co-Founder Of Undertone, On Viewability
RTBlog, Tyler Loechner - Tuesday, November 19, 2013
Buyers and sellers alike are more aware of "viewability" than ever befor ...
- One Last Impression Of The Media Industry
Online Spin, Matt Straz - Monday, November 18, 2013
After more than two years and 100 articles, this is my la ...
- OMG Unveils New Global Data Platform
MAD, Steve McClellan - Friday, November 15, 2013
Omnicom Media Group has unveiled a new Data Management Platform with campai ...
- Danone Selects GroupM For European Media
MAD, Steve McClellan - Friday, November 15, 2013
All four GroupM media shops -- MediaCom, MEC, Mindshare and Maxus ...
- North American Sports Media Rights Forecast To Hit $17B By 2017
MediaDailyNews, Wayne Friedman - Thursday, November 14, 2013
No doubt giving more worries to those multichannel TV channel distributors, ...
- Comley Bolts To Blitz Media
MAD, Steve McClellan - Wednesday, November 13, 2013
The former Havas Media managing director has been appointed Chief Media Offic ...
- Spark Powers Up With Duke Energy Win
MAD, Steve McClellan - Wednesday, November 13, 2013
It's a big week for the Chicago-based media shop, which, in ...
- Deloitte List Rich With Programmatic: Real-Time With TubeMogul's Keith Eadie
RTBlog, Tyler Loechner - Wednesday, November 13, 2013
In light of the dominant performance by programmatic companies on Deloitte's Technolo ...
- VH1 Selects Mediahub/Mullen For Media Duties
MAD, Steve McClellan - Tuesday, November 12, 2013
The VH1 win is the latest in a series of new clie ...
- Alleged KSL 'Villain' Charness Lawyers Up
MAD, Steve McClellan - Friday, November 8, 2013
Geoffrey Charness, the former KSL controller accused of stealing millions from t ...
- Heinz Conducts Global Media Review
MAD, Steve McClellan - Wednesday, November 6, 2013
The review comes a few months after the company was sold ...
- V Is For Validation: VivaKi, Vindico To Track Video Quality Across Publicis Shops Worldwide
Online Media Daily, Gavin O'Malley - Wednesday, November 6, 2013
Video ad-serving and tracking firm Vindico just expanded its partnership with Public ...
- Microsoft Takes Programmatic Macro, To Double Exchange Supply And Footprint
Real-Time Daily, Tyler Loechner - Wednesday, November 6, 2013
Microsoft is expected to Wednesday announce the addition of Windows 8.1 a ...
- Webspectator Touts Time As A Metric, Lets Publishers Re-Auction Inventory In Real-Time
Real-Time Daily, Tyler Loechner - Wednesday, November 6, 2013
With the industry focused on viewability, click-through rates, cost, transparency, and oth ...
- Affinity Opens Up Inventory For RTB Via AppNexus
Real-Time Daily, Tyler Loechner - Wednesday, November 6, 2013
Contextual ad network Affinity on Wednesday announced that it's making its invento ...
- Centro Acquires SiteScout For $40 Million
Around the Net in Real-Time, Tyler Loechner - Tuesday, November 5, 2013
Advertising Age on Tuesday reported that Centro has acquired SiteScout, a demand-si ...
- Most Advertisers, Publishers Employ Programmatic Buying Strategies
Online Media Daily, Gavin O'Malley - Monday, November 4, 2013
Putting the programmatic phenomenon in perspective, new research from the Interactive Advertisi ...