• by Tyler Loechner , November 6, 2013

Contextual ad network Affinity on Wednesday announced that it's making its inventory available for real-time bidding (RTB). The network is offering its above-the-fold display inventory to trading desks, demand-side platforms (DSPs), etc. through AppNexus.

Specifically, the company says that its in-footer, in-margin, in-text, and in-page inventory on "top comScore Websites" will be made available through AppNexus for online media buyers.

"We're very excited to evolve our business model to now support programmatic buying and RTB," stated Karan Gupta, managing director at Affinity.

Gupta revealed that inventory from India and the APAC region will be the first to be made available for programmatic buying. He added that Affinity will "eventually scale it up to make [their] global premium inventory available as well."