- Publicis Adds Australia's Match Media To Blue 449 Network
MAD, Larissa Faw - Wednesday, June 3, 2015
Publicis Groupe launched the Blue 449 network in February with the rebrandi ...
- IAB Starts A New Video Board Of Advisors
Online Video Daily, P.J. Bednarski - Thursday, June 4, 2015
The Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellen ...
- AOL, DataXu, Turn, The Trade Desk, AppNexus Named 'Leaders' In Forrester DSP Report
Real-Time Daily, Tyler Loechner - Wednesday, June 3, 2015
AOL, DataXu, Turn, The Trade Desk and AppNexus offer the most comprehensi ...
- The Oligopoly Response To Media Fragmentation
Online Spin, Cory Treffiletti - Wednesday, June 3, 2015
For all the talk of fragmentation in media, isn't it funny h ...
- Musical Chairs: Client Seats Surpass Agencies, Take Trading In-House
Real-Time Daily, Joe Mandese - Tuesday, June 2, 2015
The programmatic media-buying marketplace is growing rapidly, but it is rising fast ...
- Kinetic, GroupM To Buy Controlling Stake In Poster Conseil
MAD, Steve McClellan - Thursday, May 28, 2015
Poster Conseil manages media planning and buying for agencies and marketers, a ...
- Legal & General Turns To WPP Agencies
Around the Net In MAD London, Sean Hargrave - Thursday, May 21, 2015
Legal & General, the financial services group, has appointed the WPP agenci ...
- Oberto Beef Jerky Celebrates Heroes In New Ad Campaign
MAD, Larissa Faw - Tuesday, May 19, 2015
The work centers on four people's stories who embody Oberto's brand mantr ...
- Betfair Reviews Its GBP15m European Planning And Buying Account
Around the Net In MAD London, Sean Hargrave - Monday, May 18, 2015
The review has been instigated by Betfair's newly appointed Chief Marketing Offic ...
- SC Johnson Switches $600m Global Media Buying Account From WPP To PHD
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2015
The decision comes five months after the consumer packaged goods company shift ...
- Ancestry.co.uk Reviews GBP6m Media And Planning Account
Around the Net In MAD London, Sean Hargrave - Thursday, May 14, 2015
The incumbent is Initiative, which will repitch for the business it h ...
- Demystifying The Use Of TV Audience Data: A Call For Standardization
Audience Buying Insider, Walt Horstman - Friday, May 8, 2015
Network groups' increasing investments in TV audience data suggest that this ...
- Media Buyers Plan To Spend 46% Of Digital Budget Via Programmatic This Year
RTBlog, Tyler Loechner - Wednesday, May 6, 2015
Media buyers plan to spend nearly half (46%) of digital ad budge ...
- CBS Says Its Viewers Are Bigger Consumers Than Rivals
MediaDailyNews, Wayne Friedman - Monday, May 4, 2015
Heading into the upfront marketplace, CBS now claims No. 1 status acro ...
- Tesco Hands MediaCom GBP90m Account
Around the Net In MAD London, Sean Hargrave - Friday, May 1, 2015
Tesco has moved its GBP90m media planning and buying account to MediaCo ...
- Twitter Hunts For London Media Agencies
Around the Net In MAD London, Sean Hargrave - Friday, May 1, 2015
Twitter has called its first UK pitch for creative and media agenci ...
- Cablevision To Launch Data Tool To Optimize TV Campaigns
MediaDailyNews, Wayne Friedman - Thursday, April 30, 2015
Cablevision Media Sales, a unit of cable TV company Cablevision Systems Corp ...
- Royal London Reviews GBP10m Media Business
Around the Net In MAD London, Sean Hargrave - Thursday, April 23, 2015
Royal London, the mutual insurer, has called a review of its GBP ...
- Auditors Launch Study Analyzing Marketers' Programmatic Buys, Will Benchmark 'Working' And 'Non-Working' Media Budgets
Real-Time Daily, Joe Mandese - Thursday, April 23, 2015
At a time when advertiser and agency tensions are rising over t ...
- SapientNitro Taps Adaptly For Social Ad Tech
The Social Graf, Erik Sass - Thursday, April 23, 2015
Publicis agency SapientNitro has formed a strategic partnership with Adaptly, giving ...
- Gannett, ViewLift To Develop Sports Video Services
MediaDailyNews, Laurie Sullivan - Thursday, April 16, 2015
Gannett's partnership with application provider ViewLift to develop digital sports video servic ...
- WPP, Publicis Stocks Continue Slide: Analyst Urged Investors To Exit The Sector
MAD, Steve McClellan - Tuesday, April 14, 2015
Omnicom and Interpublic Group stocks recovered some of their losses on Tuesd ...
- AOL Launches Cross-Screen Programmatic Ad Platform 'One'
Real-Time Daily, Tyler Loechner - Tuesday, April 14, 2015
Just over one year after announcing plans to roll all of i ...
- Calculating ROI Isn't Simple; Here Are Steps To Get Started
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 10, 2015
People make big mistakes when calculating return on investment (ROI). Joe Knig ...
- IAB Unveils Digital Audio Buyers' Guide
MediaDailyNews, Erik Sass - Thursday, April 9, 2015
To help advertisers and media buyers keep pace with this fast-growing n ...
- Real-Time With Weaver On The 'In-House' Trend In Programmatic
RTBlog, Tyler Loechner - Tuesday, April 7, 2015
While serving as managing director of the Mindshare trading desk, Joe Weav ...
- SC Johnson Puts $1 Billion Media-Buying Assignment In Review
MAD, Steve McClellan - Friday, April 3, 2015
SC Johnson has put its global media-buying duties up for review. Wo ...
- Google Teaches Facebook About Ad Relevance To Determine Cost Per Click, Impressions
SearchBlog, Laurie Sullivan - Tuesday, March 31, 2015
Search marketers managing social budgets might see the cost per click ...
- Programmatic Buys Expected To Jump 21% This Year, Ad Exec Plans Outpace Publishers
Real-Time Daily, Joe Mandese - Monday, March 30, 2015
Programmatic media-buying is growing fast, but in an apparent paradox, it ...
- UI Fatigue: The Need to Centralize Programmatic Access
Programmatic Insider, Brian Nadres - Friday, March 27, 2015
Media buyers are more equipped than ever to handle programmatic media. T ...