- Lidl Appoints Starcom To GBP70m Media Account
Around the Net In MAD London, Sean Hargrave - Wednesday, August 5, 2015
Starcom won the account following a competitive pitch involving five agencies, includi ...
- Neustar, MarketShare Partner To Share Marketing Data
Real-Time Daily, Tyler Loechner - Tuesday, August 4, 2015
Neustar, an ad tech company that provides real-time data and analytics ...
- Verizon's Spending Spree Signals Death To The Ad Ecosystem
MediaDailyNews, Lorne Brown - Tuesday, August 4, 2015
Digital advertising today is lucrative for agencies and vendors, but costly a ...
- Madison Avenue Shifts $2 Billion Out Of 'Traditional' Media In 9 Months
MediaDailyNews, Joe Mandese - Thursday, July 30, 2015
In what likely is the first comprehensive analysis of actual data fr ...
- TubeMogul Goes Cross-Channel, Begins Supporting Display Advertising
Real-Time Daily, Tyler Loechner - Wednesday, July 29, 2015
TubeMogul, a programmatic ad tech company that went public last year, ...
- TV Will Be Bigger Than Ever: Q&A With WideOrbit's Eric Mathewson
MediaDailyNews, Charlene Weisler - Friday, July 24, 2015
Eric Mathewson, CEO of WideOrbit, started his career in another numbers-intensive industr ...
- MediaCom Handed GBP15m Betfair European Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, July 23, 2015
The incumbent is the Havas Media Group-owned Arena, which is understood ...
- Developer Introduces 'Cost-Per-Second' Ad Model, Calls It The 'CPC For Brands'
Real-Time Daily, Joe Mandese - Wednesday, July 22, 2015
In an effort to "de-risk" the cost of buying media, a mobi ...
- No Doubt A Bot It
RTBlog, Joe Mandese - Wednesday, July 22, 2015
Magnetic CEO James Green says his firm has figured out a simpl ...
- U.S. Ad Demand Begins Seasonal Decline, Digital Continues Secular Expansion
MediaDailyNews, Joe Mandese - Monday, July 20, 2015
Madison Avenue's media spending declined in June, a month that historically begi ...
- Virgin Active Calls Media Review
Around the Net In MAD London, Sean Hargrave - Friday, July 17, 2015
The incumbent on the media account, estimated to be worth GBP3 millio ...
- Just Eat Hands GBP6m Media Brief to M/SIX
Around the Net In MAD London, Sean Hargrave - Friday, July 17, 2015
Havas Media is the incumbent on the business, having held the accou ...
- GSK Launches $1Billion-Plus Global Media Review
MAD, Steve McClellan - Monday, July 13, 2015
The review comes amid a record year for formal media assessments, wi ...
- David Llloyd Moves GBP6.5m Planning And Buying Account To Blue 449
Around the Net In MAD London, Sean Hargrave - Monday, July 13, 2015
Blue 449, the Publicis Groupe agency formerly known as Walker Media, w ...
- Moving Past The Echo Chamber Of Our Own Jargon
Online Spin, Dave Morgan - Friday, July 10, 2015
GRP. CPM. CPA. DSP. DMP. That is how we talk to ea ...
- The Ironic Sophistication Of Viewability
Programmatic Insider, Tom Triscari - Thursday, July 9, 2015
Why do marketers buy display advertising? Why do they deal with su ...
- Advertiser Beware: You Need A Contract With Your Media Shop And Separately One With Its Holding Company
MAD, John Billett - Tuesday, July 7, 2015
Media agency holding company deals with media owners generate discounts of whi ...
- Planning A Programmatic Practice: How-Tos
Programmatic Insider, Brian Nadres - Wednesday, July 8, 2015
More media planning and buying agencies are building their own programmatic capabilitie ...
- Instead Of Taking Ad Tech In-House, Lenovo Is Giving Ultimatums
RTBlog, Tyler Loechner - Wednesday, July 8, 2015
Unlike other large brands that have taken programmatic ad technologies in-house ...
- Did You Hear The One About A Consulting Shop Winning A Media Agency AOR?
Online Spin, Cory Treffiletti - Wednesday, July 1, 2015
A few weeks back, I wrote a column about the evolution ...
- Media Agency Reviews-Ad Tech Buyer Beware
MAD, Joe Germscheid - Monday, June 29, 2015
It's hard to keep up with all of the major brands reviewi ...
- Mediaocean Sells Big Chunk To Private Equity, Puts $720 Million Value On Media-Buying Processor
MediaDailyNews, Joe Mandese - Monday, June 29, 2015
Mediaocean, the primary processor of Madison Avenue's media buys, has sold ...
- 45% Of Display Ads Bought Via Programmatic In UK
Real-Time Daily, Tyler Loechner - Monday, June 29, 2015
Nearly half (45%) of online display ads purchased in the UK ...
- Pacific Hospitality Group Taps MeringCarson For Branding Duties
MAD, Larissa Faw - Wednesday, June 24, 2015
The hotel management and investment company selected the California agency for ...
- Multiple Media Reviews -- New Relationships, Or The Start Of Celibacy?
London Blog, Sean Hargrave - Wednesday, June 24, 2015
Major media reviews are the talk of Cannes this week. While th ...
- If Media Costs Are Down, How Come Agency Fees Are Up?
London Blog, Sean Hargrave - Friday, June 19, 2015
Agencies claim to be more transparent than ever as they slice t ...
- ANA Issues RFP For 'Transparency' Study: Will Examine All Media Practices, Including Rebates
MediaDailyNews, Joe Mandese - Wednesday, June 17, 2015
The Association of National Advertisers has issued a request for proposals f ...
- Hill Holliday Spins Media Services Into New Shop, Invests In Programmatic
Around the Net in Real-Time, Tyler Loechner - Monday, June 15, 2015
Hill Holliday has spun out its media-buying and planning operations into ...
- StrawberryFrog Named U.S. AOR For Sun Trust Banks
MAD, Larissa Faw - Monday, June 15, 2015
StrawberryFrog will lead SunTrust's strategic and creative work for the overall bra ...
- Lidl Calls Media Review
Around the Net In MAD London, Sean Hargrave - Monday, June 15, 2015
Lidl, the discount supermarket chain, has called a review of its med ...