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Lidl Appoints Starcom To GBP70m Media Account

  • Campaign, Wednesday, August 5, 2015 8:18 AM

Starcom won the account following a competitive pitch involving five agencies, including the incumbent, M2M. When revealing the review in June, Campaign reported that Lidl’s media business had more than doubled in size since its GBP21 million account was awarded to M2M in 2013, making it the Omnicom agency’s largest spending client. In fact, the account is expected to be worth GBP70 million this year. Other agencies involved in the pitch were Maxus, Initiative and ZenithOptimedia.

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