- Suntory Consolidates European Media With GroupM
Around the Net In MAD London, Sean Hargrave - Thursday, October 1, 2015
Suntory Food & Beverage Europe has consolidated its media buying into GroupM ...
- Honda Calls Global Media Review
Around the Net In MAD London, Sean Hargrave - Thursday, October 1, 2015
Starcom Mediavest Group handles Honda's European media. It picked up the consolidat ...
- Programmatic Has A Very Bright Future
Around the Net in Real-Time, Sean Hargrave - Thursday, October 1, 2015
When Interpublic Group announced an ambitious plan to automate at least ha ...
- Driving Mobile 'With Dynamic Creative'
MediaPost Live, Gavin O'Malley - Thursday, October 1, 2015
What does an effective mobile media buy look like? Alan Smith, chi ...
- Adlanders Know Programmatic Is Important Even If They Don't Totally Understand It
MAD, Larissa Faw - Tuesday, September 29, 2015
According to new research from Warc and AppNexus, which released figures duri ...
- Manning Gottlieb OMD Promotes MD Tim Pearson To Chief Exec
Around the Net In MAD London, Sean Hargrave - Tuesday, September 29, 2015
Manning Gottlieb OMD has promoted its managing director Tim Pearson to chi ...
- Nielsen Creates APIs For National, Local TV Services
MediaDailyNews, Wayne Friedman - Monday, September 28, 2015
To help media companies get faster and easy access to TV researc ...
- Is Direct Programmatic Lining Them Up For Private Mobile RTB Conversion?
RTBlog, Sean Hargrave - Monday, September 28, 2015
The latest figures could suggest that direct programmatic leads in building awarene ...
- Citibank Hands Global Media To Publicis Worldwide
Around the Net In MAD London, Sean Hargrave - Friday, September 25, 2015
Publicis Worldwide, already handles the creative work for Citibank through its special ...
- Ad Fraud Stance Is Great - But Have Media Agencies Done Enough To Stop Brands Going Solo?
London Blog, Sean Hargrave - Thursday, September 24, 2015
GroupM's anti-fraud stance is to be applauded but agencies must wonder ...
- Adelphic Teams With Opera Mediaworks, Extends Video
Mobile Marketing Daily, Gavin O'Malley - Tuesday, September 22, 2015
Adelphic, the mobile-focused demand-side platform, is expanding its video footprint through ...
- Mullen Lowe Group Eyes London Launch
Around the Net In MAD London, Sean Hargrave - Thursday, September 17, 2015
To support the rollout, the Interpublic network has hired Jonathan Fowles, t ...
- Adobe Builds Advanced Programmatic Advertising Platform
MediaDailyNews, Laurie Sullivan - Wednesday, September 16, 2015
During a time when advertisers struggle with fragmented programmatic ad buying process ...
- Disney's Staggs: No Worries About TV Scatter Market
MediaDailyNews, Wayne Friedman - Friday, September 11, 2015
Walt Disney's ABC and ESPN outperformed in the upfront advertising market th ...
- Freewheel Starts Council For Premium Video
MediaDailyNews, Wayne Friedman - Monday, September 14, 2015
Looking to mark a clear distinction among the wide variety of digit ...
- The Future Of Marketing As A Result Of The Self-Driving Car
Online Spin, Maarten Albarda - Monday, September 14, 2015
As we all know, a lot is happening in marketing automation. ...
- Updated: DoubleVerify Clients Join AppNexus 'Spend Protection' Program
Real-Time Daily, Tyler Loechner - Thursday, September 10, 2015
Programmatic ad tech AppNexus' "spend protection" program is now live, allowing clien ...
- Adform Launches 'Programmatic Direct' Platform
Real-Time Daily, Tyler Loechner - Wednesday, September 9, 2015
Adform, a Denmark-based demand-side platform (DSP), on Wednesday announced it has launch ...
- Digilant Opens 3 Offices In South America
Real-Time Daily, Tyler Loechner - Tuesday, September 8, 2015
Digilant, a Boston-based programmatic media-buying company, on Tuesday announced it has open ...
- About Half Of Agencies 'Unsure' They Trust Programmatic
Programmatic Insider, Tyler Loechner - Thursday, September 3, 2015
Programmatic advertising is obviously top of mind for many in the digit ...
- Programmatic TV: What's Gross Got To Do With It?
Audience Buying Insider, Mitch Oscar - Friday, August 28, 2015
On the phone the other day trying to advance a local programmat ...
- Why Viewability Metrics Can't Predict Advertising ROI
Real-Time Daily, Julia Amorim - Friday, August 28, 2015
Buyers of digital advertising want their ads to be seen-a point ...
- Ad Tech Vet Greenberg Forms 'Gabbcon' To Standardize Audience-Based TV Buying
Real-Time Daily, Tyler Loechner - Monday, August 24, 2015
Earlier this summer, Gabe Greenberg left his post as general manager ...
- Programmatic Market Trends Show It's The Data, Stupid
Real-Time Daily, Joe Mandese - Tuesday, August 25, 2015
Some of the biggest trends reshaping the programmatic media-buying marketplace -- especial ...
- Telcos Turning To Programmatic, But Need To Make Better Use Of First-Party Data
Real-Time Daily, Tyler Loechner - Friday, August 21, 2015
If Verizon's recent acquisition of AOL was any indication, telcos are interest ...
- Why the Traditional TV Buyer Will Never Use Programmatic TV
MediaDailyNews, Andreas Schroeter - Thursday, August 20, 2015
With everyone predicting the rise of programmatic TV, the current challenge ...
- Horizon, Innocean Launch Global Media Agency Canvas
MAD, Larissa Faw - Monday, August 17, 2015
Canvas Worldwide will have two main offices in Los Angeles and N ...
- Mobile Video Is The Future Of Mobile Advertising
Mobile Marketing Daily, Ben Frederick - Monday, August 17, 2015
The Interactive Advertising Bureau has released a report showing that mobile advertisi ...
- App Installation Varies On Monthly Basis
Mobile Marketing Daily, Gavin O'Malley - Tuesday, August 11, 2015
The cost of convincing consumers to install your app varies significantly fr ...
- Lionsgate Drops MEC For Carat
Around the Net In MAD London, Sean Hargrave - Tuesday, August 11, 2015
Lionsgate, the film distributor, has appointed Carat to handle its media planni ...