- Unilever Sticks With Mindshare In Western Europe
Around the Net In MAD London, Sean Hargrave - Monday, November 23, 2015
The FMCG giant kicked off a global media review in January, a ...
- CBS EcoMedia Lets Consumers Gift Brand Ad Dollars To Nonprofits
MediaDailyNews, Laurie Sullivan - Friday, November 20, 2015
'Tis the season for gifting, and CBS EcoMedia Founder Paul Polizzotto discover ...
- Viamedia, Rentrak Team For New Political Ad-Planning Tool
Audience Buying Insider, Wayne Friedman - Friday, November 20, 2015
Helping to navigate the expected wild swings in local TV advertising invento ...
- Programmatic Media And The Blockchain
Online Spin, Josh Engroff - Friday, November 20, 2015
It may sound crazy, but using a secure, decentralized and fully electron ...
- Sonobi Launches Direct Programmatic Platform With Guarantee On Audience Targeting
Real-Time Daily, Tobi Elkin - Thursday, November 19, 2015
Sonobi, an advertising technology developer, on Thursday will launch guaranteed targeting ...
- GroupM To Staff: Keep It Zipped On Remuneration, Media-Buying Questions
MAD, Steve McClellan - Tuesday, November 17, 2015
GroupM tells its staff to keep mum on any questions from outside ...
- Rainforest Trust 'Sells' Donors Endangered Land
MAD, Larissa Faw - Monday, November 16, 2015
Not really, but that's what their new real-estate-themed ad campaign, from t ...
- How To Scale Native Programmatic Advertising
Real-Time Daily, Jeremy Kayne - Tuesday, November 17, 2015
I'm heartened to see that the notion of native programmatic advertising ...
- Forrester: Out With The Old Media Buying, In With The New
Real-Time Daily, Felicia Greiff - Monday, November 16, 2015
Forrester Research predicts some big changes in media buying for B2C markete ...
- TubeMogul Q3 Up, Despite Shaky Ad Sentiment
Real-Time Daily, Felicia Greiff - Tuesday, November 10, 2015
Amid concern about ad blockers and shaky ad investor sentiment, TubeMogul gr ...
- GroupM Confirms Essence Purchase
Around the Net In MAD London, Sean Hargrave - Wednesday, November 4, 2015
The price for the ten-year-old London-based agency was undisclosed. Rob Norman, t ...
- Johnson & Johnson Consolidates Global Media With UM
Around the Net In MAD London, Sean Hargrave - Monday, November 2, 2015
The health and skincare company called a review of its global med ...
- We Want Our Data, We Want Our Freedom - Brands Fight Back On Global Deals
London Blog, Sean Hargrave - Monday, November 2, 2015
Johnson & Johnson's bespoke shop within a shop underlines the number o ...
- TubeMogul Taps Magna's Gordon, Will Lead Programmatic TV Effort
RTBlog, Joe Mandese - Friday, October 30, 2015
Todd Gordon is leaving Interpublic's Mediabrands to become general manager of programmat ...
- Bicester Village Outlet Owner Puts Global Media Up For Tender
Around the Net In MAD London, Sean Hargrave - Thursday, October 29, 2015
The company has approached agencies about the brief, which is understood ...
- 5 Things Marketers Still Don't Get About Programmatic
Real-Time Daily, Dennis Buchheim - Thursday, October 29, 2015
Rapid advances in the industry have caused confusion about the best practic ...
- Programmatic Market Tightens As Traders Fly To 'Quality'
Real-Time Daily, Joe Mandese - Thursday, October 29, 2015
The programmatic media-buying marketplace appears to be tightening up, with demand catchi ...
- Virgin Atlantic Switches From Arena To PHD
Around the Net In MAD London, Sean Hargrave - Wednesday, October 28, 2015
Virgin Atlantic has moved its GBP12 million media account into PHD, le ...
- Viamedia, Rentrak Team For New Political Ad-Planning Tool
MediaDailyNews, Wayne Friedman - Tuesday, October 27, 2015
Helping to navigate the expected wild swings in local TV advertising invento ...
- Real Time With WPP's $4 Billion Man
Programmatic Insider, Joe Mandese - Friday, October 23, 2015
This interview begins with me spreading a pile of slick brochures ...
- How The ANA Rebate/Financial Probe Can Be Most Effective
MAD, Tom Denford - Tuesday, October 20, 2015
The goal must be to increase levels of understanding between parties a ...
- ANA Awards 'Transparency' Project, Begins With Confidential Interviews
MediaDailyNews, Joe Mandese - Tuesday, October 20, 2015
The Association of National Advertisers this morning said K2 Intelligence and Ebiquity/FirmDecisio ...
- Eyeview, WideOrbit Team For Local Programmatic TV Ad Buys
Real-Time Daily, Sara Guaglione - Friday, October 16, 2015
Eyeview, a video advertising platform, and WideOrbit, an ad management software fi ...
- Shhh - Mitch Oscar Has A Secret: This Time It's Programmatic
Audience Buying Insider, Joe Mandese - Friday, October 16, 2015
Madison Avenue "televisionary" Mitch Oscar has quietly begun organizing a cross-section ...
- Real-Time With WPP's $4 Billion Man
RTBlog, Joe Mandese - Sunday, October 11, 2015
This interview begins with me spreading a pile of slick brochures ...
- Virgin Atlantic Hands Arena GBP12m Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, October 8, 2015
The process, which was handled by ID Comms, was initially a seven-w ...
- Native Optimism Remains High, But Begins Eroding: Agencies More Bullish Than Clients
MediaDailyNews, Joe Mandese - Thursday, October 8, 2015
Ad executives remain bullish about spending more of their budgets on "nativ ...
- ZypMedia Brings Programmatic To Politics
Real-Time Daily, Ben Frederick - Thursday, October 8, 2015
ZypMedia, a programmatic media-buying platform for local advertising formerly known as ExtendT ...
- Civis Analytics Launches Media Optimizer For TV, Refines Media Buys
MediaDailyNews, Laurie Sullivan - Tuesday, October 6, 2015
Data science tech company Civis Analytics began rolling out a media optimiz ...
- Simpli.fi Steps Up Programmatic Path For Local Media Buys
Real-Time Daily, Laurie Sullivan - Tuesday, October 6, 2015
U.S. programmatic digital display ad spending will reach $15.43 billion in 20 ...