Commentary
TubeMogul Taps Magna's Gordon, Will Lead Programmatic TV Effort
- by Joe Mandese @mp_joemandese, October 30, 2015
Todd Gordon is
leaving Interpublic’s Mediabrands to become general manager of programmatic TV at TubeMogul, a new role at the programmatic video advertising platform.
Gordon, who has been senior vice president-U.S. director of Mediabrands’ Magna Global unit, will be responsible for TubeMogul’s first self-serve programmatic TV buying system, which was rolled out in December.
During his tenure at Magna, Gordon collaborated with TubeMogul, including a joint-venture with Mediabrands’ trading desk Cadreon announced earlier this year.
Gordon joins TubeMogul at a time when it has been upping its talent game with a number of new hires, including Soren Abildgaard who joined as senior vice president-engineering in September from senior director of cloud platforms at Autodesk.
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
Congratulations to Todd Gordon, and to Tube Mogul on adding his talent to their roster. Todd had been in charge of IPG's much touted project to move 50% of all media buying to programmatic platforms by 2015; what happens on that now?