GroupM's decision to pull out of the review for Facebook's account sheds light on an even bigger story: the increasing risk and liability of doing business with big digital media platforms.
With general economic inflation ticking up in the U.S., there are indications that this may begin to impact advertising price inflation too, especially for high-demand media with pent-up demand for key consumer product categories.
Because I see how it re-elevates the role of premium content publishers, especially those who publish great journalism.
After spending last week covering the Cannes Lions awards, I can tell you one of the festival's biggest winners went unannounced: the COVID-19 pandemic.
Some startling new research from GroupM's Wavemaker unit reveals that the erosion of brand equity becomes much more exaggerated when consumers' "path to purchase" takes place online vs. the physical world.
It may be too soon to proclaim that context is once again king, but a new report from the DPAA suggests it is finding its way back in the royal court.
After a brief flirtation with higher-order metrics, some major media are pushing to revert their advertising currencies to impressions-based measurement, albeit for different reasons.
It's been a while since I've written something truly upside down. So today, as we head into the first unofficial weekend of summer, I'd like to write about something downside up.
It's time Madison Avenue developed a new set of KPIs -- public safety ones -- measuring the direct and indirect role of ad spending on society, the physical health of people and the planet we live on.
The cinema ad industry is preparing for a strong -- if not blockbuster -- Memorial Day weekend, following last week's guidance from the CDC that fully vaccinated Americans can return to indoor public places without their masks.