• Madison Avenue's New Impressionistic Movement
    After a brief flirtation with higher-order metrics, some major media are pushing to revert their advertising currencies to impressions-based measurement, albeit for different reasons.
  • The Downside Of The Upside
    It's been a while since I've written something truly upside down. So today, as we head into the first unofficial weekend of summer, I'd like to write about something downside up.
  • Why Public Safety Should Be The Next Big KPI For Media
    It's time Madison Avenue developed a new set of KPIs -- public safety ones -- measuring the direct and indirect role of ad spending on society, the physical health of people and the planet we live on.
  • Let's All Go To The Movies, Again: CDC Guidance Boosts Cinema Outlook
    The cinema ad industry is preparing for a strong -- if not blockbuster -- Memorial Day weekend, following last week's guidance from the CDC that fully vaccinated Americans can return to indoor public places without their masks.
  • The Old Normal: Ad Execs Tip-Toe Back To In-Person Events
    By at least one important measure -- their plans to attend in-person industry events -- the sentiment of U.S. ad execs has improved markedly over the past couple of months.
  • From 'Mind-Numbing' To 'Bored To Death,' Digital Media Has An Image Problem
    On the heels of the Association of National Advertisers' announcement that it is embarking on a new study of the "mind-numbing" programmatic digital media marketplace, a new study suggests that digital media has a far deeper -- and higher up -- problem with corporate America. Specifically, in the C-suite.
  • Are You Ready For Some Inflation?
    The good news is that coming out of a global pandemic, demand for many goods and services is expanding. The bad news is that inflation may be too, including for the cost of advertising goods and services.
  • CTV 'Viewability' Beats All Other Digital Video, Lags Linear TV
    By at least one important quality measure -- so-called "viewability" -- connected TV ads are the top of the digital food chain.
  • Has COVID-19 Changed Brand Loyalty?
    The good news is nine out of ten Americans are loyal to at least a few brands a year after the COVID-19 pandemic. The bad news is we don't really know how their loyalty has changed because of it.
  • Trust Belt: Why We're Losing Confidence In Technology
    As consumers and industry pros become more reliant on technology than ever, we're also losing trust in it.
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