Bob Garfield has a problem and he's asking you to help solve it. After being fired as co-host of "On The Media," he's feeling little less large.
Ad executives explain why Facebook's "headwinds" are CTV's "tailwinds."
I'm seeing creative new data approaches designed to "de-duplicate" audience reach in a way that is reminiscent of the ad market I first began covering in the early 1980s.
The kind that may not necessarily go down the elevator at night. Or even up it in the morning.
"What am I doing?," asks Dave, your next new competitor, in one of a series of TV spots aimed at prosumers. "I'm destroying you."
9/11 was the last event of that magnitude to play out mostly in my mind via snippets of analog media.
This morning, another well-known advertising trade publication published a story questioning whether the Media Rating Council is "still relevant?" My answer: more than ever.
Evidence is mounting that the global ad economy -- at least in the Western World -- is shifting from recovery to expansion, and maybe even a boom. New data shows the major English-speaking markets expanded 25% in the first half and 52% in Q2.
Coming back from a self-imposed news blackout during an "off-the-grid" family vacation last week, the first thing that struck me was how utterly predictable the dumbfounded reaction of the U.S. news cycle can be when it comes to inherently predictable events.
It's little surprise that programmatic advertising underwrites lots of nefarious activities, including ad fraud, organized crime and publishers of misinformation. But who knew it was all being funded by legitimate advertisers? NewsGuard did.