Ten years ago, FX Networks benchmarked a "Peak TV" milestone revealing there were more hours of original scripted series than a person had time to watch. Ten years later, FX says the supply has grown 152%, which is why the future of media is actually "Pique TV."
Who knew World War III would begin with a tweet? But that's what the President implied Sunday, asserting -- in a tweet -- that was all the "notification" he needed to give Congress in order to launch a military strike on Iran, effectively thumbing his nose at the War Powers Act of 1973.
Apologies if today's "RTBlog" isn't technically about technology, but it is about something happening in real time.
It's no secret to programmatic traders that location tracking has become one of the most important signals for identifying and targeting users in a post-cookie world. Yes, device IDs are still the most indelible hook, but tracking where those devices are, have been and are going to is the new gold rush in consumer data tracking. The problem is that it's no longer a secret to most users either.
It makes sense that programmatic would emerge as a viable solution for cannabis brand marketers to target consumers in a regulatory-compliant way.
The practice, which effectively cached and kept reusing an advertiser's bid request until it yielded a win, was a short-term boon for Index Exchange, which started using it without anyone's knowledge. Well, it's back -- but now fully transparent, and being tested by OpenX as part of advertisers' private marketplace deals.
Despite the emergence of a Golden Age of data and ad tech, the ad industry still has fundamentally valued media either on an "opportunity-to-see" or a performance basis.That's about to change as several key developments begin shifting the industry to measuring what has actually been seen or heard, and perhaps most importantly, what people actually paid attention to.
Dueling programmatic forecasts were released this morning by Publicis Media's Zenith and eMarketer. Either way, programmatic is now nearly 85 cents of every display ad dollar purchased in the U.S.
A consensus has emerged that first-party data -- especially the kind collected by digital publishers to identify their users -- is emerging as the logical replacement solution to digital 1.0's browser cookies. Getting there is an ongoing process that will require some ingenuity and innovation. The truth is that we're in a transition period from one world to another, and the current marketplace is more of a hybrid solution of browser cookies, when and where they still work, and efforts to organize a critical mass of publishers' first-party user identification data, which for all intent and purposes, is a publisher-side ...
There was some interesting math in what The Trade Desk presented to investors, analysts and the press in last week's Q3 earnings release. No, not its actual earnings, which remain healthy despite some tepid international growth, but in the dimensions it uses to describe the ad experience the average consumer is exposed to daily.