After a brief flirtation with higher-order metrics, some major media are pushing to revert their advertising currencies to impressions-based measurement, albeit for different reasons.
It's been a while since I've written something truly upside down. So today, as we head into the first unofficial weekend of summer, I'd like to write about something downside up.
It's time Madison Avenue developed a new set of KPIs -- public safety ones -- measuring the direct and indirect role of ad spending on society, the physical health of people and the planet we live on.
The cinema ad industry is preparing for a strong -- if not blockbuster -- Memorial Day weekend, following last week's guidance from the CDC that fully vaccinated Americans can return to indoor public places without their masks.
By at least one important measure -- their plans to attend in-person industry events -- the sentiment of U.S. ad execs has improved markedly over the past couple of months.
On the heels of the Association of National Advertisers' announcement that it is embarking on a new study of the "mind-numbing" programmatic digital media marketplace, a new study suggests that digital media has a far deeper -- and higher up -- problem with corporate America. Specifically, in the C-suite.
The good news is that coming out of a global pandemic, demand for many goods and services is expanding. The bad news is that inflation may be too, including for the cost of advertising goods and services.
By at least one important quality measure -- so-called "viewability" -- connected TV ads are the top of the digital food chain.
The good news is nine out of ten Americans are loyal to at least a few brands a year after the COVID-19 pandemic. The bad news is we don't really know how their loyalty has changed because of it.
As consumers and industry pros become more reliant on technology than ever, we're also losing trust in it.