"I think Disney+ could very well become the biggest ad-supported streaming service out there," GroupM's Brian Wieser predicts.

We're in a Golden Age of agency business intelligence and GroupM's "This Week, Next Week" podcast is a big part of it. All you need is the time to listen to it. I'm doing that so you don't have to.

"Our iconic Pregnant Man advert has no business being this absurdly relevant 52 years later," the agency said Saturday in a post on Twitter. "Abortion is a human right."

I've never made a call like that, but based on last week's release of its framework for decarbonizing the media industry, I'm pretty sure it's a lock. Now prove me wrong.

"Demand has skyrocketed and supply chain woes continue to hamper all segments of manufacturing" for both hardcover and softcover books, according to the Book Manufacturers' Institute.

While the first foray into the metaverse for many marketers is branded NFTs, they ranked dead last in importance to Americans surveyed recently by Forrester Research.

Big brands have moved well beyond criticisms of greenwashing, and even simple "carbon offsets" to actually reduce the amount of carbon emitted by advertising and media.

"You can't just create your own metric and call it certified. Or anoint vendors to be the best vendors on the planet when there's no basis for that," Ivie says about industry players going rogue.