• Fox News' Hannity Fights Back, Rallies Reverse Boycott Of Keurig Brand
    In an unusual -- maybe even unprecedented -- move, Fox News personality Sean Hannity is rallying his fans to attack a brand that dropped support for his show. In a series of tweets, Hannity has been encouraging fans who share tweets, social media posts and videos trashing Keurig coffee makers in retribution for Keurig dropping its sponsorship. That came after Hannity appeared to support Republican Senate candidate Roy Moore, accused of sexual activities with underage girls.
  • Simulmedia's John Piccone On Why TV Advertisers Are Finally Thinking Like Digital Ones
    A few months ago, John Piccone returned to Simulmedia to serve as its president and Chief Revenue Officer after a one year sabbatical at Innovid. Piccone, who has been with Simulmedia since its inception -- and with founder Dave Morgan during his earliest digital pioneering days -- now oversees a company that both buys and sells its own audience network, as well as licenses the power of its proprietary granular TV audience targeting system to advertisers and agencies. In the following Q&A, Piccone explains how the marketplace has been evolving and why it's finally time for TV advertisers to buy, ...
  • Nielsen Unveils Its Stack, Wants To Be Your End-To-End Solution
    If you're like me, you've probably been scratching your head to divine the master plan behind a series of curious diversification plays made by TV, radio and digital audience measurement firm Nielsen over the past several years, including some big acquisitions and strategic partnerships. While it was clear that Nielsen has been hedging against digital disruption that would make its core panel-based TV ratings less relevant, it wasn't until its national fall client meeting last week that the signal started to become clear.
  • LawMaker.io Wants To Be The Uber Of The Political Process
    At a time when America seems transfixed by the negative role digital media platforms can play in the political process, a veteran political operative has kickstarted a project to leverage it in the other direction. The new platform, LawMaker.io, is just rolling out in beta, but its ambition, is to use digital technology to reinvigorate the political process by giving average Americans more of a voice in setting policy and proposing and influencing legislation, according to Democratic political consultant Amit Thakkar. "LawMaker is a micro-lobbying platform," he says, explaining, "It allows any person in the U.S. to propose ideas at ...
  • How NOT To Simplify Your Agency Comp To Reduce Costs
    The good news: The Association of National Advertisers practices what it preaches in a new ad campaign promoting a report promising to simplify "agency compensation to reduce costs." The bad news: The ANA should have paid for better ad agency stewardship of the programmatic ad buy, which showed up on top of the "National Security" page of inflammatory alt-right news site Breitbart.com. The ad, which was part of a programmatic buy placed by performance agency Path Interactive, was quickly pulled after @Marketeer2u spotted it and tweeted a screenshot of the placement, commenting, "NOOOOOOOOOOOOOO!!!!! Your ads are running on Breitbart. Fix ...
  • Ad Tech's Dirtiest Secret Acronym: WMD
    That's right -- weapon of mass destruction. Hear me out. If there's anything 9/11 taught us, it's that the most insidious weapons are the ones we hand freely to our enemies. Al Qaeda ingeniously figured out how to turn our own friendly skies against us. Now Russian operatives have figured out how to turn our marketplace into a WMD against us. The destruction hasn't been as immediate as watching American jets crumble America's buildings from the outside in. That's because this type of WMD works slowly, sowing instability that crumbles us from within. Russia used -- and continues to use ...
  • How (Not) To Share A Massacre
    It's been more than a year since I published a column titled "How (Not) To Cover A Massacre" in the aftermath of the June 2016 Pulse nightclub massacre in Orlando. It was one of several columns I've written about the inextricable connection between such acts and media, including one that followed the Sandy Hook shooting in December 2012. Since those events took place, the capacity of media to serve as an accelerant has only grown -- especially social media, which is why I modified the headline on today's column to "share" instead of "cover" a massacre.
  • Good Idea, But Ads.txt Isn't Exactly Crushing It -- Yet!
    When the Interactive Advertising Bureau's Tech Lab introduced ads.txt earlier this year, it was yet another noble attempt at industry self-regulation of untoward programmatic advertising practices. The idea was that, by incorporating a thin piece of ads.txt code, publishers could weed out third parties that arbitrage their ad inventory without their permission -- or, even worse, drive advertising impressions to "spoof domains." A good idea for sure, but one that requires compliance and scaled adoption for it to be meaningful. Several months into the program, the take rate so far is, well, meh!
  • It's Time To Regulate Facebook
    Facebook's tepid disclosure last week that Russian operatives placed thousands of paid ads on the social network doesn't go far enough, because it is longer just a "social network." It's now a news broadcaster on the scale of CBS News in its heyday. And it should fall under the same regulatory oversight.
  • Blockchain: Get Cautiously Excited
    There are still numerous questions to be answered about the true disruptive power of blockchain technology in digital advertising - but the scale is tipping in favor of those who see a bright future for the emergent technology.
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