• How Palantir Enables ICE To Target Illegal Immigrants
    Big Data is playing a big role in the government's war on illegal immigrants. Palantir, a real-time data analytics firm that is sometimes compared with Cambridge Analytica, has been working with the U.S. government's Immigration and Customs Enforcement (ICE) division to process a variety of consumer data streams to identify and target individuals who have a propensity for being illegal immigrants.
  • How The 'Future 40' Are Transforming Real-Time Marketing
    Programmatic continues to be one of several emerging technologies that are reshaping marketing and media-buying into the near future, according to a new report.
  • Why Mary Meeker Kills Radio's Star
    "If time-money gaps correct themselves, what about radio?" says GroupM's Brian Wieser. "The time-as-a-driver-of-spending argument really falls apart in the weakness of investment in radio."
  • Duration Weighting Shouldn't Be Controversial. What We Do With It Could Well Be
    If you ask me, that's where the real controversy should begin -- not with the duration-weighted impression, or common denominator -- but how value is assigned to them, because that's where the winners and losers will be made.
  • Facebook's Libra May Rally Madison Avenue's Interest In Cryptocurrencies
    Watch for interest in cryptocurrencies to spike this week in the media industry, if not the ad biz as Facebook releases a white paper outlining its plans for investors and other stakeholders. The coin, which reportedly will be called "Libra," is expected to be backed by a consortium of financial and transactional partners, including Mastercard, PayPal, Uber, Visa and other members of The Libra Association.
  • It's The Data, Stupid
    As the rate of expansion of programmatic media-buying begins to decelerate, the focus is shifting to how vs. how much. That's the conclusion of the 2019 edition of the latest edition of Magna's semi-annual "Programmatic Report." Yes, the report continues to size the growth of the programmatic marketplace, noting that while it continues to expand at double-digit rates, it will only expand 18% this year vs. multiples of that only a few years ago.
  • Programmatic Becomes The Dominant Source Of Digital Political Media Buys
    In what appears to be a political media-buying first, the majority of digital buys made during the run-up to the 2018 midterm elections were bought programmatically.
  • Food For Thought: How Data Changes What, When, Where, Why And For How Long You Eat
    MALAGA, SPAIN -- I have seen the future of real-time data-based marketing, and it's inside a restaurant that will be opening in downtown Los Angeles in a few weeks. The restaurant, which will be operated by Stockholm-based hospitality design firm Livit, is the 2.0 version of a living test lab it has been operating in Sweden for the past two years, and the most remarkable thing they both serve isn't culinary, it's data.
  • Live From Malaga, It's A Week-Long Dive Into Data Marketing
    MALAGA, SPAIN -- Hola. I'm on assignment this week covering the I-COM Global Data Summit here, so keep an eye out over the next several days for some real-time coverage of presentations, roundtables and hackathons as some of the world's top marketers and marketing data scientists discuss the "race to the direct customer relationship."
  • Why Martech Is Overtaking Ad Tech
    Ad tech has hit the wall and has even begun to erode as marketers and agencies shift their focus to marketing technology solutions.
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