by Joe Mandese on Mar 1, 9:26 AM
2020 was a banner year for consumer spending despite -- or perhaps because of -- the pandemic, as homebound consumers boosted spending on media content and technology to stay in touch and stay informed and entertained.
by Joe Mandese on Feb 22, 9:06 AM
Facebook likes to tout how much it has done in recent years to deter bullying of, and by, its users, which is ironic when you consider the social network has emerged as the media industry's biggest bully, online and off. First it uses its muscle to attack Apple's efforts to protect its users' online privacy by mobilizing a paid media and aggressive lobbying campaign asserting Apple is harming small businesses by taking away an efficient and effective ad targeting tool.
by Joe Mandese on Feb 15, 10:23 AM
Maryland's new tax scheme, which is only attributable to ad sales derived from the state, raises questions about the physical proximity of online media that certain geographies have ignored or sought to sidestep for decades.
by Joe Mandese on Feb 8, 10:14 AM
While most of the focus has been on the burgeoning platform war between Facebook and Apple, most advertisers still have no concrete plans for adjusting to life after IDFA, Apple's long-standing identifier for advertisers to target iOS users. Here's why I think this will be a good thing.
by Joe Mandese on Feb 1, 9:20 AM
It's important, not just because it might mitigate risk, but because it will instigate conversations about what's appropriate.
by Joe Mandese on Jan 25, 9:16 AM
With new coronavirus variants proving more contagious, some are questioning whether it makes sense to continue planning for the Tokyo Summer Olympic Games.
by Joe Mandese on Jan 18, 9:30 AM
As far as industrial roadways go, Madison Avenue has lost its luster on Wall Street. That is more or less what the subject line of an email dispatch from "Campaign" magazine suggested this morning, teasing: "Are Holding Companies Undervalued?"
by Joe Mandese on Jan 11, 9:13 AM
As someone who has dived pretty deep into the weeds of consumer data sovereignty models over the past few years, this one seems squeaky clean to me.
by Joe Mandese on Jan 4, 8:42 AM
During a year in which norms were challenged on almost every front, the most-read "RTBlog" columns focused mostly on normal programmatic and real-time media-buying issues, not the bigger existential threats surrounding them.
by Joe Mandese on Dec 28, 9:15 AM
As 2020 comes to an end, will next year return to a more balanced sense of reality? You know, one based on facts, not divisive demagoguery?
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