• Garfield At A Little Less Large
    Bob Garfield has a problem and he's asking you to help solve it. After being fired as co-host of "On The Media," he's feeling little less large.
  • Ad Execs: Facebook's Loss Is CTV's Gain
    Ad executives explain why Facebook's "headwinds" are CTV's "tailwinds."
  • Why De-Duplication Is Becoming The New Reach & Frequency
    I'm seeing creative new data approaches designed to "de-duplicate" audience reach in a way that is reminiscent of the ad market I first began covering in the early 1980s.
  • Why Xaxis Is Procuring A Different Kind Of 'Inventory'
    The kind that may not necessarily go down the elevator at night. Or even up it in the morning.
  • Is That A Pro In Your Pocket Or Are You Just Glad To See These Spots?
    "What am I doing?," asks Dave, your next new competitor, in one of a series of TV spots aimed at prosumers. "I'm destroying you."
  • Being There, Sort Of
    9/11 was the last event of that magnitude to play out mostly in my mind via snippets of analog media.
  • Why Did The Advertiser Cross The Road?
    This morning, another well-known advertising trade publication published a story questioning whether the Media Rating Council is "still relevant?" My answer: more than ever.
  • New Data Supports The Ad Industry's 'Herd Immunity,' At Least In Anglo Markets
    Evidence is mounting that the global ad economy -- at least in the Western World -- is shifting from recovery to expansion, and maybe even a boom. New data shows the major English-speaking markets expanded 25% in the first half and 52% in Q2.
  • Big News This Morning: The Utterly Predictable Collapse Of Long-Term Media Perspective
    Coming back from a self-imposed news blackout during an "off-the-grid" family vacation last week, the first thing that struck me was how utterly predictable the dumbfounded reaction of the U.S. news cycle can be when it comes to inherently predictable events.
  • Why The Ad Industry Needs More Of A Collective Consciousness
    It's little surprise that programmatic advertising underwrites lots of nefarious activities, including ad fraud, organized crime and publishers of misinformation. But who knew it was all being funded by legitimate advertisers? NewsGuard did.
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