by Joe Mandese on May 22, 9:20 AM
That, not a multitude of currencies -- legacy or new -- is how Disney ad chief Rita Ferro pitched its upfront to advertisers, noting it's the only outcome "that matters."
by Joe Mandese on May 15, 8:05 AM
I've had a running bet with Barry Fischer about when the upfront will finally run its course. So far, I'm losing.
by Joe Mandese on May 8, 9:43 AM
According to a panel of top media buyers, the goal of the U.S. JIC is NOT to establish currencies, and the majority of what will actually be transacted will be on Nielsen's legacy ratings. Who would have known?
by Joe Mandese on May 1, 7:00 AM
The answer depends on what you believe the role of the MRC actually is. Or at least, what it's supposed to be.
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