• Why GroupM's Wieser Is Feeling So Stimulated
    The U.S. ad recovery is looking better with each new ad industry forecast update, but this weekend's revision by GroupM offers the most bullish adjustment to date, with total U.S. ad spending now projected to expand 9.1% this year, or nearly 15% after factoring out the effects of incremental political ad spending during 2020.
  • How Amazon's NFL Deal Could Redefine 'Prime' Time
    "It's Amazon's world, and other rights holders are living in it," GroupM Business Intelligence Global President Brian Wieser wrote in an analysis of the new NFL rights deals he sent over the weekend.
  • The COVID Bump
    If you want to understand what institutions people truly trust, pose an existential threat. That, more or less, is what a year of the COVID-19 pandemic has demonstrated, and now that it is being brought under some semblance of control, some of those institutions are seeing their role as trusted information providers erode along with it -- especially media and brands.
  • What Consumers Expect From The New Ad 'Value' Exchange
    The traditional ad value exchange -- trading free, ad-supported content for consumer attention -- is no longer good enough, concludes a new IAB/PwC report being released today.
  • Pandemic Paradox: Consumer Spending On Media Soars In 2020
    2020 was a banner year for consumer spending despite -- or perhaps because of -- the pandemic, as homebound consumers boosted spending on media content and technology to stay in touch and stay informed and entertained.