by Tobi Elkin on Aug 31, 8:21 AM
Pandora's Sponsored Listening ad program, which launched last year, is an interesting advertising business model and shows how the contract between consumer and advertiser can work.
by Tobi Elkin on Aug 30, 8:13 AM
Nativo Founder and CEO Justin Choi on publishers' challenges, in-feed advertising, consumers' ad experiences, and Facebook's ongoing feed play.
by Tobi Elkin on Aug 29, 9:08 AM
Facebook's entry into header bidding means different things for stakeholders in the ad-tech ecosystem. A few stakeholders weigh in on the various implications.
by Tobi Elkin on Aug 26, 10:05 AM
Facebook's joining the header bidding party; what does it mean for ad tech and publishers?
by Tobi Elkin on Aug 25, 9:01 AM
This week's Programmatic Insider Summit covered a lot of ground. Panels, keynotes, and discussions hit on diverse topics including programmatic storytelling, managing ad fraud, what comes after ad blocking, data and privacy, hurdles for programmatic video and mobile, cross-device targeting, cross-channel metrics, and ROI.
by Tobi Elkin on Aug 24, 9:00 AM
Craig Key, SVP of Media at space150, says ad blocking offers an opportunity to experiment on new platforms in order to create stronger connections with consumers.
by Tobi Elkin on Aug 23, 12:00 AM
At the Programmatic Insider Summit in Lake Tahoe, there are many smart people talking about ad fraud, anti-fraud technologies, ad blocking, programmatic media, advertising creative, and how to make it more interesting so that consumers won't want to block it.
by Philip Rosenstein on Aug 22, 10:06 AM
Brand stores and other brick-and-mortar locations can greatly benefit from optimizing digital ads to drive offline purchases, according to an Accordant Media study that shows a significant lift up and down the marketing funnel for those who were exposed to a programmatic ad.
by Tobi Elkin on Aug 19, 8:17 AM
More than 230 ad-tech and ad-agency professionals participated in the "Battle of the Paddle" ping pong competition last night took at SPiN NYC.
by Tobi Elkin on Aug 18, 9:31 AM
A new program spearheaded by the IAB Education Foundation seeks to train new talent for jobs in the digital marketing and media industry.