Pandora's Sponsored Listening ad program, which launched last year, is an interesting advertising business model and shows how the contract between consumer and advertiser can work.
Nativo Founder and CEO Justin Choi on publishers' challenges, in-feed advertising, consumers' ad experiences, and Facebook's ongoing feed play.
Facebook's entry into header bidding means different things for stakeholders in the ad-tech ecosystem. A few stakeholders weigh in on the various implications.
Facebook's joining the header bidding party; what does it mean for ad tech and publishers?
This week's Programmatic Insider Summit covered a lot of ground. Panels, keynotes, and discussions hit on diverse topics including programmatic storytelling, managing ad fraud, what comes after ad blocking, data and privacy, hurdles for programmatic video and mobile, cross-device targeting, cross-channel metrics, and ROI.
Craig Key, SVP of Media at space150, says ad blocking offers an opportunity to experiment on new platforms in order to create stronger connections with consumers.
At the Programmatic Insider Summit in Lake Tahoe, there are many smart people talking about ad fraud, anti-fraud technologies, ad blocking, programmatic media, advertising creative, and how to make it more interesting so that consumers won't want to block it.
Brand stores and other brick-and-mortar locations can greatly benefit from optimizing digital ads to drive offline purchases, according to an Accordant Media study that shows a significant lift up and down the marketing funnel for those who were exposed to a programmatic ad.
More than 230 ad-tech and ad-agency professionals participated in the "Battle of the Paddle" ping pong competition last night took at SPiN NYC.
A new program spearheaded by the IAB Education Foundation seeks to train new talent for jobs in the digital marketing and media industry.