The good news is that coming out of a global pandemic, demand for many goods and services is expanding. The bad news is that inflation may be too, including for the cost of advertising goods and services.
By at least one important quality measure -- so-called "viewability" -- connected TV ads are the top of the digital food chain.
The good news is nine out of ten Americans are loyal to at least a few brands a year after the COVID-19 pandemic. The bad news is we don't really know how their loyalty has changed because of it.
As consumers and industry pros become more reliant on technology than ever, we're also losing trust in it.