On Wednesday, comScore released the results of a global validation study that found Xaxis' Turbine data management platform outperformed its benchmark in accurately predicting consumer purchase intent and interests across its proprietary real-time audience segments.

One-third of Brazilian mobile Internet users say they never pay attention to ads, according to research from Adsmovil.

Data. Stories. Creativity. At Adobe's Summit 2016 last week, John Mellor, the company's vice president of strategy, spoke about the connection between data and creativity. So what's the link between the two?

Viewability, ad blocking, fraud and financial transparency were big themes at last week's American Association of Advertising Agencies (4As) Transformation Conference, but media effectiveness also came to the fore as a theme. It shouldn't be superseded by an intense focus on media efficiency.

More publishers are getting religion with respect to header bidding, which gives them the ability to allow exchange partners to see all of their available inventory and compete in real time for every single impression. Still, they need to know how to do this properly and avoid pitfalls.

Header bidding is picking up steam among publishers--at least among the ones Index Exchange works with. Header-tag spending outpaced tag-based spending among the programmatic exchange's clients in February.

Audience measurement firm Quantcast and the American Association of Advertising Agencies (4As) on Wednesday announced a partnership to offer programmatic and real-time advertising training and education resources to 4As members. The program is the first of its kind for the 4As.

Twitter's 10 years old, and it remains one of the most compelling platforms for real-time marketing.

Last week, TechCrunch announced that IAB CEO Randall Rothenberg and Eyeo CEO Till Faida will participate in separate panels at TechCrunch's Disrupt New York conference in May. While the two won't be appearing onstage together, that didn't stop Real-Time Daily from imagining the encounter.

Now here's something rather refreshing. Media agency vet Rob Griffin has struck out on his own to form an independent Boston-based shop called Almighty. While it's not unusual for agency vets to break away from the traditional agency model, Griffin's doing it his way, forming a hybrid model based on transparency.