GroupM's decision to pull out of the review for Facebook's account sheds light on an even bigger story: the increasing risk and liability of doing business with big digital media platforms.

With general economic inflation ticking up in the U.S., there are indications that this may begin to impact advertising price inflation too, especially for high-demand media with pent-up demand for key consumer product categories.

Because I see how it re-elevates the role of premium content publishers, especially those who publish great journalism.