The sizable round raised by digital media measurement and fraud detection firm Integral Ad Science shows that investor interest in ad tech has not evaporated. The argument could be made, however, that investor interest in the space has shifted.
Marketers spent less on audience data used for targeting in digital ad campaigns during Q1 2015, according to a new report from data management platform (DMP) Eyeota.
Programmatic ad-buyers are consumed with the lure of cross-channel advertising. It makes sense because, well, why wouldn't an advertiser want to reach the same audience across screens, formats and devices with targeted messages?
Bots don't rule the world. This is both a good and bad thing. It's good because we humans like being king, but it's bad because it means Kim Kardashian is an A-list celebrity. I should explain.
In truth, I wanted to wait to write a blog touching on this topic. But if once is chance, twice is coincidence and three times is a trend, then what does six make? TubeMogul, a programmatic video ad platform, on Monday announced the opening of a new office in Washington, D.C. The company has tapped Matthew Dybwad as head of political and public affairs to lead the new office.
That's assuming it took you about 2.5 seconds to read the hed. A new graphic from Gasoline, a startup apparel brand for startups, gives a real-time readout on stats about startups. It deals with all startups -- not just ad tech -- but it helps put everything in perspective.
On the "creative vs. programmatic" panel at OMMA LA on Wednesday, the definition of one of those two words proved flexible. And this time, it wasn't "programmatic."
Magnetic CEO James Green says his firm has figured out a simple, elegant and -- he claims -- fool-proof solution to weeding out bot-driven digital ad fraud. Not surprisingly, it requires someone to spend money.
Here's a projection put into perspective: IPG Mediabrands' Magna Global projects that U.S. marketers will spend $10 billion on programmatic TV in 2019, the same amount they spent on programmatic display in 2014.
Technorati, the publisher ad network, is unwrapping demand in a whole new way. The company asserts its latest technology "blow[s] up the daisy chain" of programmatic sequential selling.