MALAGA, SPAIN -- I have seen the future of real-time data-based marketing, and it's inside a restaurant that will be opening in downtown Los Angeles in a few weeks. The restaurant, which will be operated by Stockholm-based hospitality design firm Livit, is the 2.0 version of a living test lab it has been operating in Sweden for the past two years, and the most remarkable thing they both serve isn't culinary, it's data.
MALAGA, SPAIN -- Hola. I'm on assignment this week covering the I-COM Global Data Summit here, so keep an eye out over the next several days for some real-time coverage of presentations, roundtables and hackathons as some of the world's top marketers and marketing data scientists discuss the "race to the direct customer relationship."
Ad tech has hit the wall and has even begun to erode as marketers and agencies shift their focus to marketing technology solutions.