• Madison Avenue, Brand Thyself
    As far as industrial roadways go, Madison Avenue has lost its luster on Wall Street. That is more or less what the subject line of an email dispatch from "Campaign" magazine suggested this morning, teasing: "Are Holding Companies Undervalued?"
  • How To Use Zero-Party Data To Actually Give Consumers Control Of Media
    As someone who has dived pretty deep into the weeds of consumer data sovereignty models over the past few years, this one seems squeaky clean to me.
  • Why 2020 Was A Year Of Both New And Old Normals
    During a year in which norms were challenged on almost every front, the most-read "RTBlog" columns focused mostly on normal programmatic and real-time media-buying issues, not the bigger existential threats surrounding them.