Mixed signals are coming from two reputable sources on the quality of programmatic ad inventory. Confiant says the overall quality of programmatic ad inventory rose to its highest tracked level in Q2; Pixalate says that nearly a fifth of all programmatic ad inventory still is fraudulent.
Two studies shed light on how ad execs and "average" consumers work and relax during the summer season.
A promising new developer, Hudson MX, has inked a deal with radio broadcasting giant Entercom to offer conventional radio ad inventory via a real-time transactional interface.
The latest advancement, from NCSolutions, lets marketers correlate actual in-store purchasing data with marketing inputs.