• Q2 Was The Best Of Programmatic Ad Quality, Q2 Was The Worst...
    Mixed signals are coming from two reputable sources on the quality of programmatic ad inventory. Confiant says the overall quality of programmatic ad inventory rose to its highest tracked level in Q2; Pixalate says that nearly a fifth of all programmatic ad inventory still is fraudulent.
  • Real Time In The Summertime: Ad Execs Work Hard During Dog Days, Including Second Gigs
    Two studies shed light on how ad execs and "average" consumers work and relax during the summer season.
  • Making Radio Ad Buying Real-Time
    A promising new developer, Hudson MX, has inked a deal with radio broadcasting giant Entercom to offer conventional radio ad inventory via a real-time transactional interface.
  • How Advances In Machine Learning Are Making CPG Marketing Near-Real Time
    The latest advancement, from NCSolutions, lets marketers correlate actual in-store purchasing data with marketing inputs.