With so many different creative formats, including a plethora of video formats, can creative management platforms help scale the challenge of managing creative workflow across geographies and stakeholders?
Spending on programmatic TV is expected to more than double to $2.16 billion in 201,7 and continue increasing to $4.4 billion by 2018, according to a new forecast by eMarketer.
How useful is a "weather report" on the state of ad blocking and analytics blocking when the company putting out the data is promoting its services?
Get ready -- this may hurt a lot. The U.K., the biggest ad market, has voted to leave the European Union. The shock waves were palpable on Friday. The financial markets reacted negatively; we'll have to see how or whether they recover this week.
Companies offering anti-ad-blocking tools are popping up all over the place. They're trying to cash in on the industry's furor over ad blocking by promoting software designed to confront its effects.
Cloud analytics Platform Keen IO 's new Native Analytics tool enables customers to integrate the company's real-time analytics and advanced visualizations into their own products and services.
Despite growing evidence that consumers rely on content to make purchase decisions, only 27% of Fortune 1000 marketers polled allocate budget to content marketing.
The New York Times Co. is preparing an ad-free digital edition in response to the sharp rise in ad blocking, according to Times Co. CEO Mark Thompson.
Is Microsoft's acquisition of LinkedIn a data play? An identity play? Or something else entirely?
Snapchat's recent move to open its platform to third-party advertisers with a new API is likely to create openings for programmatic media, but there's also an unspoken shift away from associating with the word "programmatic."