Rob Lennon, senior product marketing manager, PaperG, weighed in on what he thinks marketers will bring to the Super Bowl this year.
Marta Martinez leads AOL's advertising sales organization, where her mission is to simplify marketing for AOL's clients. She's doing that by educating clients on a holistic approach to programmatic advertising including mobile, video and TV experiences that have data at the core.
A couple of stories breaking in the last couple of days have me thinking about that old adage: The more things change, the more they stay the same. The thing I'm talking about is the media marketplace -- in particular, the way the programmatic media market is evolving to be more like the way people have always bought and sold media. Funny how that happens. The two stories I'm referring to are OpenX's announcement of a new flavor of real-time media-buying it calls "real-time guaranteed," and the story we're publishing today about Digilant parent ISP Digital's bigger play. At their ...
Jelli, which enables programmatic platforms for the radio industry, on Tuesday announced a growth rate of 219% in 2015 over the prior year. The reach of its platform audience grew 316% year-over-year, growth attributable to the radio industry's starting to dive into programmatic media.
How can a global company target key decision-makers? Through profile modeling, automation and real-time marketing, of course.
The Federal Trade Commission was clear about its position on ad tech and consumer privacy during AdExchanger's Industry Preview. The verdict: Ad tech is growing fast, but it shouldn't be a data free-for-all.
With people using something like four to six devices through the course of one day, it's hard for marketers to track the user experience.
Programmatic technologies seem to invite greater distrust and fraud into the advertising ecosystem, according to Kevin Rettig, senior manager, personalization & customer analytics, Accenture. So Rettig says the industry needs to take a collective "wait a minute" on programmatic.
AdRoll's State of the Industry Report finds 66% of marketers planning to increase their programmatic ad spend in 2016.
Apple iAd has cut its sales staff, BuzzFeed reported last Wednesday. Catch up on the highs and lows of the tech giant's foray into the ad world.