by Joe Mandese on Aug 29, 10:00 AM
"The overall mix of advertising shifts possibly in favor of brand rather than performance," suggests GroupM's Brian Wieser, adding: "Isn't that an interesting observation?"
by Joe Mandese on Aug 22, 8:22 AM
Is connected TV the new prime- time? And if so, how much of it is coming from the long-tail, YouTube, and other sources that we still don't define as television?
by Joe Mandese on Aug 15, 9:22 AM
"I think Disney+ could very well become the biggest ad-supported streaming service out there," GroupM's Brian Wieser predicts.
by Joe Mandese on Aug 8, 10:40 AM
We're in a Golden Age of agency business intelligence and GroupM's "This Week, Next Week" podcast is a big part of it. All you need is the time to listen to it. I'm doing that so you don't have to.
by Joe Mandese on Aug 1, 8:58 AM
"Our iconic Pregnant Man advert has no business being this absurdly relevant 52 years later," the agency said Saturday in a post on Twitter. "Abortion is a human right."
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