"The overall mix of advertising shifts possibly in favor of brand rather than performance," suggests GroupM's Brian Wieser, adding: "Isn't that an interesting observation?"

Is connected TV the new prime- time? And if so, how much of it is coming from the long-tail, YouTube, and other sources that we still don't define as television?

"I think Disney+ could very well become the biggest ad-supported streaming service out there," GroupM's Brian Wieser predicts.

We're in a Golden Age of agency business intelligence and GroupM's "This Week, Next Week" podcast is a big part of it. All you need is the time to listen to it. I'm doing that so you don't have to.

"Our iconic Pregnant Man advert has no business being this absurdly relevant 52 years later," the agency said Saturday in a post on Twitter. "Abortion is a human right."