Large Hadron Colliders aside, "The New York Times" alters the headlines of 14% of its stories almost immediately and A/B tests 6% of them.
I'm channeling legendary management consultant Peter Drucker to explain how the inertia of ad industry culture is operating against its own best strategic interests.
Obama cited "product design" for disinformation's undermining of democracy, suggesting the outcome isn't unintentional, but engineered explicitly.
I used to think the worst thing any brand could do to a consumer was to waste their time. But now I realize it's actually holding them captive.
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