• All The News That's Fit To Be Fungible
    Large Hadron Colliders aside, "The New York Times" alters the headlines of 14% of its stories almost immediately and A/B tests 6% of them.
  • When Process Eats Methodology For Breakfast
    I'm channeling legendary management consultant Peter Drucker to explain how the inertia of ad industry culture is operating against its own best strategic interests.
  • When Form Follows Dysfunction
    Obama cited "product design" for disinformation's undermining of democracy, suggesting the outcome isn't unintentional, but engineered explicitly.
  • Getting Dicked Around
    I used to think the worst thing any brand could do to a consumer was to waste their time. But now I realize it's actually holding them captive.
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