Suppliers like NBCU are "certifying' audience measurement, GroupM is integrating "supply-side" tech, and the IAB Tech Lab has finalized "seller-defined audience" specs. What's next?

I know it's not until May 14, but consider this an early gift from me to you. You can keep monetizing me.

It's about new research from Publicis revealing big changes in how people spend -- and value -- their time.

If you do, the column will be created as an NFT and you'll have an opportunity to bid on it. Not for cash, but for the best ideas associated with it.

When the history of audience measurement gets written, 2022 will be remembered as the year we lost our minds.