A new analysis showing ecommerce is driving ad spending growth in Japan underlines the importance of a virtuous cycle, in which digital media drives ecommerce, and in turn, drives more media spending.
In a move that creates an alternative option to the ad industry's legacy media-buying systems provider MediaOcean, digital native Centro is teaming with Comcast's FreeWheel to offer a one-stop solution for managing campaigns end-to-end, from planning to bill payments.
Big Data is playing a big role in the government's war on illegal immigrants. Palantir, a real-time data analytics firm that is sometimes compared with Cambridge Analytica, has been working with the U.S. government's Immigration and Customs Enforcement (ICE) division to process a variety of consumer data streams to identify and target individuals who have a propensity for being illegal immigrants.
Programmatic continues to be one of several emerging technologies that are reshaping marketing and media-buying into the near future, according to a new report.
"If time-money gaps correct themselves, what about radio?" says GroupM's Brian Wieser. "The time-as-a-driver-of-spending argument really falls apart in the weakness of investment in radio."