• Suppose They Gave A Boycott And Nobody From The Long Tail Came?
    Don't be shocked to see Facebook's advertising results expand, not contract, when it releases its Q2 earnings on Wednesday. In the middle of a pandemic. Amid an advertising boycott by the world's biggest brands. With rampant social unrest, much of which is pointing its finger at the social network.
  • Some Unexpected Media Indicators, Including A Lagging One, For Returning To Normal
    Some of the most interesting -- and sometimes surprising -- insights charting the impact of the COVID-19 pandemic on America has come from media stats, but not necessarily the obvious ones. Sure, we all know by now that at-home media usage -- especially for linear TV, connected TV, OTT, and various streaming services -- soared following the beginning of stay-at-home orders in early March. And, according to a UBS analysis of Nielsen data, TV usage levels have already normalized -- and even fallen to pre-pandemic levels (likely mirroring normal seasonal usage trends) -- as America has begun to open up, ...
  • Why The Most Important New Industry Acronym May Be RCT
    It's been a while since I've heard the old Wanamaker chestnut "half the money I spend on advertising is wasted; the trouble is I don't know which half." And if a new initiative backed by the ARF works out, it's possible nobody will ever repeat it again.
  • Updated: 50 Years Ago 'Advertising Age' Was The Bible Of The Ad Industry, Says It Still Is
    Some skuttlebutt I heard this weekend that "Ad Age" is on the block was incorrect, but the premise of this column -- the more things change, the more they remain the same -- apparently is.