How does real-time attribution data solve marketers' measurement problems and help them get a better grip on ROI? Anil Mathews, Founder and CEO of Near, a location intelligence platform, chats with RTBlog about the matter.
In a new Interactive Advertising Bureau (IAB) report, 71% of marketers, media buyers, publishers, and ad tech executives polled say that they expect to increase spending on data and related services this year. The report was released at the IAB's annual leadership conference.
Aiming to automate direct-media buys, PubMatic said it's found a way to eliminate the trade-off between automation and the transparency and guaranteed nature of the direct buy by introducing something it calls "biddable IO." It takes up the subject in a new report released today.
A study from Operative of more than 300 advertising and publishing executives in the U.S. found that advertisers might be embracing automated buying, but publishers are feeling the strain as the actual work involved in "automation" falls on their shoulders.
With the news last week that ad-tech stalwart Rubicon Project is exploring strategic options, including a sale, industry vets weighed in on their views of the situation.
Leave it to Gary Vaynerchuk, CEO of VaynerMedia, to drop a few bombs to shake up an audience. The serial entrepreneur told a gathering of industry types -- ad tech, agencies, and brand marketers -- that they're too obsessed with "math" and metrics, and they're not even the right ones.
Incorrect assumptions were made about the electorate based on 2012 polling data. So when it comes to data-heavy programmatic media and predictive analytics, what kind of skewed assumptions are being made about consumers?
What's the potential for real-time video ad insertion into live streams? And where does artificial intelligence fit into this picture? Kaltura has a few ideas.
Programmatic mobile is on the move. The goal of the alliance to enable mobile advertising campaigns to target the right audience in the right context with a relevant message.
At CES 2017 there were plenty of new gadgets and technologies, and also some decent talks with technology vendors, media agencies, and publishers about what lies ahead for programmatic video. OnlineVideo.net and VideoAmp, a video platform provider, teamed up to chat with these folks about the future of programmatic video advertising.