• Fox News' Hannity Fights Back, Rallies Reverse Boycott Of Keurig Brand
    In an unusual -- maybe even unprecedented -- move, Fox News personality Sean Hannity is rallying his fans to attack a brand that dropped support for his show. In a series of tweets, Hannity has been encouraging fans who share tweets, social media posts and videos trashing Keurig coffee makers in retribution for Keurig dropping its sponsorship. That came after Hannity appeared to support Republican Senate candidate Roy Moore, accused of sexual activities with underage girls.
  • Simulmedia's John Piccone On Why TV Advertisers Are Finally Thinking Like Digital Ones
    A few months ago, John Piccone returned to Simulmedia to serve as its president and Chief Revenue Officer after a one year sabbatical at Innovid. Piccone, who has been with Simulmedia since its inception -- and with founder Dave Morgan during his earliest digital pioneering days -- now oversees a company that both buys and sells its own audience network, as well as licenses the power of its proprietary granular TV audience targeting system to advertisers and agencies. In the following Q&A, Piccone explains how the marketplace has been evolving and why it's finally time for TV advertisers to buy, ...