Commentary

Fox News' Hannity Fights Back, Rallies Reverse Boycott Of Keurig Brand

In an unusual -- maybe even unprecedented -- move, Fox News personality Sean Hannity is rallying his fans to attack a brand that dropped support for his show.

In a series of tweets, Hannity has been encouraging and applauding fans who are sharing tweets, social media posts and videos trashing and even smashing Keurig coffee makers in retribution for Keurig dropping its sponsorship of Hannity’s show. That happened after the talk-show host broadcast a segment appearing to support Republican Senate candidate Roy Moore, following reports that he engaged in sexual activities with underage girls.

Using hashtags #BoycottKeurig or #SmashYourKeurig, Hannity has been retweeing and commenting on the reverse boycott of a former brand sponsor of his show.

Hannity has also mounted a campaign against left-leaning media watchdog group Media Matters for America, which has been promoting the consumer brand boycott against Hannity for supporting Moore following the allegations.

Media Matters for America contributed to a successful boycott of former Fox News personality Bill O’Reilly, following reports that he sexually abused women.

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3 comments about "Fox News' Hannity Fights Back, Rallies Reverse Boycott Of Keurig Brand".
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  1. PJ Lehrer from NYU, November 13, 2017 at 9:50 a.m.

    We already know that all boycotts are not alike.  More here...
    http://pjlehrer.blogspot.com/2017/08/behold-power-of-boycott.html

  2. Joe Mandese from MediaPost, November 13, 2017 at 10:23 a.m.

    @PJ Lehrer: not reporting that all boycotts are not alike. Reporting on this one and the fact that it is unusual for a TV personality to rally a boycott of brands that stop sponsoring his show. 

  3. Paula Lynn from Who Else Unlimited, November 13, 2017 at 11:50 p.m.

    Russian bots. Nostrovya !

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