While Yahoo has made headlines in recent days with reports of a massive 2014 data breach -- which could have serious implications for Verizon's planned $4.8 billion acquisition of the company -- it's worth mentioning that Yahoo teams continue toiling away on programmatic media strategies, among other things.
News Corp announced a $10 million investment in AppNexus. And with that, the ad-tech giant's IPO drumbeat just got a little louder.
What is the promise and potential of programmatic? While programmatic has the potential to make the planning, activation, and optimization of advertising and media more efficient, the fundamentals of advertising and media still remain the same.
A new eMarketer forecast for programmatic ad spending in the U.S. predicts that spending in the segment will continue to grow at double-digit rates for the next few years.
If there's one thing you can count on like clockwork each fall, it's Advertising Week in New York. This year there are hundreds of events sponsored by companies, trade organizations like the Interactive Advertising Bureau, the Mobile Marketing Association, and our own MediaPost. It's fast and frenetic, and there's always something to learn.
Ad tech executives weighed in on The Trade Desk's IPO and differentiating factors.
With The Weather Company now a unit of IBM, RTBlog recently spoke with Jeremy Hlavacek, VP for global automated monetization about the business.
It's an exciting time for demand-side platform The Trade Desk-it's set to go public on the Nasdaq this week. And, notably, the company amended its public filing with the Securities and Exchange Commission earlier this week to raise its price range from from $14 to $16 per share to $16 to $18 per share.
Despite bullish forecasts for programmatic TV, there are a few hurdles that must be overcome in order for more dollars to start flowing into the channel.
Existing ad metrics may perpetuate ad blocking, according to ad tech firm SourceKnowledge.