A research report from TUNE, a Seattle-based mobile marketing technology company, recently took a look at the differences between Americans' and Europeans' views regarding ad blocking.
More companies are looking for "signals" that can give them more information about their target customers' attitudes, behaviors, and proclivities to purchase something. These signals can be predictive of behavior in the moment and in the future.
Adblock Plus is now selling ads and has set up a marketplace to do so.
OpenX and ExchangeWire teamed up on a report that examines industry perceptions of programmatic advertising quality, with some interesting differences in perceptions year-over-year.
The Association of National Advertisers (ANA) and ad-tech firm AppNexus are partnering to help ANA members understand how marketers can use their first-party data to remain competitive in programmatic media.
Chief Economist is a hefty title and one that ad tech/martech stakeholders don't see frequently. RTBlog chatted with Gabriel Weintraub, who holds that position at AppNexus.
OpenX and MediaMath partnered to put header bidding to the test for the buy side.
Audience targeting across screens and devices is essential to marketers. It's also challenging to implement. Semcasting CEO Ray Kingman looks at audience targeting through the lens of healthcare.
Now that the Labor Day holiday is behind us and summer's in the rearview mirror, Q4 buzz is ramping up. Facebook's recent entry into header bidding got RTBlog thinking. The move definitely aims to disrupt Google's hegemony where publishers and their inventory is concerned. But there's also something else at play.
As the Labor Day weekend zooms into view -- okay, it's here -- and Q4 looms large, agencies, ad tech, and martech companies are on a hunt for talent. The competition for skilled brains has never been more fierce.