• Report Finds Gulf Between U.S. And European Ad Blockers Isn't So Wide
    A research report from TUNE, a Seattle-based mobile marketing technology company, recently took a look at the differences between Americans' and Europeans' views regarding ad blocking.
  • Marketers Looking For 'Signals' -- Which AcuityAds Hopes To Provide
    More companies are looking for "signals" that can give them more information about their target customers' attitudes, behaviors, and proclivities to purchase something. These signals can be predictive of behavior in the moment and in the future.
  • Yes, Adblock Plus Is Now In The Ad Sales Biz
    Adblock Plus is now selling ads and has set up a marketplace to do so.
  • OpenX/ExchangeWire's Surprising Findings On Programmatic Ad Quality
    OpenX and ExchangeWire teamed up on a report that examines industry perceptions of programmatic advertising quality, with some interesting differences in perceptions year-over-year.
  • AppNexus Partners With ANA To Help Marketers Make Better Use Of Their Data
    The Association of National Advertisers (ANA) and ad-tech firm AppNexus are partnering to help ANA members understand how marketers can use their first-party data to remain competitive in programmatic media.
  • A Chat With AppNexus Chief Economist Gabriel Weintraub
    Chief Economist is a hefty title and one that ad tech/martech stakeholders don't see frequently. RTBlog chatted with Gabriel Weintraub, who holds that position at AppNexus.
  • OpenX And MediaMath Partner To Put Header Bidding To The Test
    OpenX and MediaMath partnered to put header bidding to the test for the buy side.
  • The Role Of Audience Targeting In Healthcare: Q&A With Semcasting's Ray Kingman
    Audience targeting across screens and devices is essential to marketers. It's also challenging to implement. Semcasting CEO Ray Kingman looks at audience targeting through the lens of healthcare.
  • With Q4 In View, What's Facebook's Impact On Header Bidding?
    Now that the Labor Day holiday is behind us and summer's in the rearview mirror, Q4 buzz is ramping up. Facebook's recent entry into header bidding got RTBlog thinking. The move definitely aims to disrupt Google's hegemony where publishers and their inventory is concerned. But there's also something else at play.
  • Brain Drain: Ad Tech/Martech's Hunt For Talent
    As the Labor Day weekend zooms into view -- okay, it's here -- and Q4 looms large, agencies, ad tech, and martech companies are on a hunt for talent. The competition for skilled brains has never been more fierce.
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