• Small Business Everyday, Facebook Sponsors Campaign Using Google-Backed Venture
    Facebook is sponsoring a new public service campaign designed to promote its biggest advertising base -- no, not the Fortune 500/ANA member class, but the small business owners that constitute the bulk of its ad buys.
  • What Do You Get When You Mix Brick, Mortar And Live Streaming?
    When last we checked in with Dan Hodges, it was last September and he had just launched the latest version of his latest venture Retail Store Tours into New York City just before a global pandemic would shut down much of the world's retail establishments. As it turns out, it was one of the best things that ever happened to him.
  • Does Natalie Monbiot Dream Of Electric Sheep?
    After more than a decade navigating the future on Madison Avenue, the former Publicis Futures exec has turned her marketing skills to selling synthetic versions of real people.
  • President's Digital Trade War With China Could Take Billions More Out Of The U.S. Ad Market
    A year ago, the White House's escalation of a trade war with China threatened to derail billions in ad spending by Chinese companies in the U.S. A year later, the White House is escalating the tension to explicitly include fast-growing and powerful digital media companies from China that have largely contributed to a boom in spending on U.S. media outlets.
  • How In-House Became The Norm For Programmatic Media-Buying
    When it comes to the fastest-growing segment of media-buying -- programmatic -- in-house is now the norm for most clients worldwide. That's the finding of a new report released this morning by the IAB. While the trend should not be surprising to anyone who has been following media buying for the past decade, the stat may be: Only 15% of advertisers say they have no plans to bring programmatic media-buying in-house.