• A Funny Thing Happened On My Way To Deleting Facebook
    I couldn't. Well, technically, I couldn't "delete" it, but I was able to "deactivate" it, making me think that Facebook owns the past decade of my presence on its platform for perpetuity. According to its notification to me, the deactivation merely disabled my profile and removed my name and photo from most of the things I've shared on Facebook. "Some information may still be visible to others, such as your name in their friends list and messages you sent."
  • Does The Ad Industry Have An Ethical Duty When Its Tools Are Used As Weapons?
    If advanced audience-targeting platform Cambridge Analytica was -- as critics have charged -- used as a form of "weaponized propaganda" during the 2016 U.S. presidential campaign, then Facebook was its ammunition. That's one of the epiphanies revealed in a series of stories published by "The New York Times" over the weekend, which reported that Cambridge Analytica "harvested private information from the Facebook profiles of more than 50 million users without their permission," which the paper described as a data "breach" enabling those users to be targeted based on their "private social media activity."
  • Lifetime Value (Or Any Part Of It)
    This blog was never supposed to be about "programmatic." At least not strictly speaking. It was supposed to be about time. How we trade it. How we communicate through and experience things through it. How we think about the value of everything, because of it.
  • Ads.txt Exceeds 50% Of Top 5,000 Programmatic Sites
    Ads.txt has reached another critical mass milestone, penetrating more than 50% of the top 5,000 programmatic sites, according to the latest analysis released by Pixalate. In total, that represents more than 150,000 publishers, but more significantly, it represents to creme de la creme of digital publishing used by big brands and major programmatic media buyers. The speed of adoption does not appear to be decelerating -- in the first two months of 2018, 65,000 new publishers adopted ads.txt, expanding the marketplace by 72% -- that it might be time to shift the focus from sites that have adopted the IAB-led ...