Twitter's MoPub indicates that while mobile programmatic advertising has been relatively slow to develop in the Asia-Pacific (APAC) region, that may be changing.
Facebook blew past Q2 earnings estimates. So could its Facebook Audience Network be helping?
After Verizon's $4.8 billion acquisition of Yahoo on Monday, speculation about what it all means is underway. Some industry executives have weighed in already, and RTBlog expects the speculation to continue.
Sonobi's CEO makes a case for "people-based" vs. impression-based media planning with no intermediaries.
Watson, IBM's cognitive computer able to make decisions in real time, is now using data to enhance the company's own ad buys.
Why I don't use an ad blocker but will likely try one soon.
In a September 2015 report, eMarketer quoted a Fractl and Moz study which found that 63% of U.S. millennials use ad-blocking software. I must admit, that despite working in digital journalism, I am now one of those millennials.
Shailin Dhar is on a crusade of sorts. He's attempting to battle online ad fraud, one of the global advertising industry's most pernicious problems.
With the Association of National Advertisers' (ANA) set of guidelines on agency transparency released on Monday, the message is clear: While agencies may be playing fast and loose, advertisers need to step up and take more responsibility for their relationships with media agencies.
BMO Capital Markets has dropped coverage of Rocket Fuel, while other firms have weighed in with "Hold" recommendations.