PlaceIQ has snagged a $25 million Series D funding round.
Open ad management company Sizmek announced it now has desktop, mobile Web and in-app Media Rating Council accreditation (the only company with ad-serving functionality to claim all three accreditations.)
MediaMath on Wednesday announced the launch of a proprietary data service called Helix. The new service aims to package the large data sets that MediaMath's partners and its clients provide, build predictive audiences and actionable insights and evolve the way in which programmatic buyers use data to drive performance.
Forbes' visitors recently received an unwanted proposition after turning off their ad blockers: pop-under malware.
Thomas Pence is a 22-year-old senior studying international business and marketing at NYU, coding since he was 11, who created a fan site and social presence for the international pop star Shakira by 16. He's also a dedicated ad blocker.
More than 80% of publishers are using programmatic solutions to sell digital advertising, including real-time bidding and premium direct solutions. That's according to a recent survey by Operative Media.
Triton Digital, a tech provider for the audio industry, and Audio.Ad, a digital audio ad network in Latin America and the U.S. Hispanic markets, are partnering.
Rocket Fuel, Resolute Digital, DISH and Glenfiddich executives chatted about programmatic TV during a C Space Storytellers panel at the Consumer Electronics Show (CES) in Las Vegas.
'RTBlog' spoke recently with Chad Gallagher, AOL's global head of mobile, who suggested that not only will we see industry consolidation this year, but consolidation specifically of mobile ad tech platforms -- as was the case with AOL's acquisition of Millennial Media in 2015.
RTBlog chatted with Lauren Moores, Ph.D. and VP of strategy for Dstillery, about the challenge of finding new audiences for marketers. Moores says mobile prospecting will require improved access to mobile data.