Report finds average CPMs for premium video inventory in private marketplaces up 13% in Q1.
Outbrain wants to help marketers use content to drive better business results across the entire funnel.
Research finds consumers' daily digital journey includes numerous device touch points. Sixty-four percent of game console owners own or use regularly a tablet. Eighty-one percent of users who own or regularly use a streaming media device own a PC.
Viewability is now a top-of-mind metric for most marketers -- but it's also not the only one, according to a new study.
This was a banner week for media news coming from Canada: AOL's deal with Rogers Media to form a PTV marketplace; Videology's deals with Bell and Rogers for programmatic access and data.
With ad-blocking conversations in high gear, publishers are looking for emerging, engaging and non-interruptive ad formats. Is there such a thing as a non-interruptive ad? Maybe.
Viewability is more of a "commercial" discussion while ad blocking is about the consumer, according to GroupM's Joe Barone.
Overall awareness of multitouch attribution is fairly high, but hurdles remain in terms of advertiser adoption.
Programmatic approaches to media are quickly becoming the norm. Yet auction pricing is all over the place. Standards are needed.
Rohin Dhar, founder and CEO of Priceonomics, believes a lot of content marketing falls flat because it's way too self-promotional.