There's been a lot of news lately about data management plaforms (DMPs) and marrying first-party with third-party data, and other data marriages.
We've all heard of first and third-party data, the bedrock of the data-marketing landscape. Second-party data is a bit more obscure, but if the initial apprehension around sharing private customer data can be overcome, marketers could unleash an entirely new dimension to their data-marketing practices.
Programmatic is evolving differently in Western Europe and Asia. Mobile platforms are key for implementing programmatic and retargeting campaigns.
Earlier this week, Procter & Gamble, the world's largest advertiser, announced a surprising move. P&G CMO Marc Pritchard told the Wall Street Journal that the company won't necessarily buy less ads on the social network, but it plans to purchase highly targeted ads less often. Why?
Ad-tech executives and observers weigh in on Facebook's ad-blocking moves.
Ad-tech executives say Dentsu Aegis' move to take a majority stake in Merkle is a smart move that enables the Japanese holding company to expand its presence in the U.S., acquiring real-time data and "people-based" marketing functions.
Ad-tech firms continue to try to get around Google's DoubleClick for Publishers with their own solutions and header bidding.
There's a lot of talk about audience-based buying, selling, and targeting. Advertisers are looking for the right audiences -- and audiences are considerably more complex than merely accounting for demographics and age.
Rubicon Project's CEO admitted it. On a second quarter earnings call on Tuesday with analysts, Frank Addante said the company was late to the party on header bidding.
Dentsu Aegis' programmatic arm Amnet has inked a deal with LinkedIn to enable it to partner closely on programmatic offerings in APAC.