• Parse.ly Launches Data Pipeline For Real-Time Analytics
    There's been a lot of news lately about data management plaforms (DMPs) and marrying first-party with third-party data, and other data marriages.
  • The Advent Of Second-Party Data
    We've all heard of first and third-party data, the bedrock of the data-marketing landscape. Second-party data is a bit more obscure, but if the initial apprehension around sharing private customer data can be overcome, marketers could unleash an entirely new dimension to their data-marketing practices.
  • Programmatic Nuances In Europe and APAC
    Programmatic is evolving differently in Western Europe and Asia. Mobile platforms are key for implementing programmatic and retargeting campaigns.
  • P&G Steps Away From Targeted Ads On Facebook -- Why?
    Earlier this week, Procter & Gamble, the world's largest advertiser, announced a surprising move. P&G CMO Marc Pritchard told the Wall Street Journal that the company won't necessarily buy less ads on the social network, but it plans to purchase highly targeted ads less often. Why?
  • Ad Tech Reacts To Facebook's Updates On Ad Blocking
    Ad-tech executives and observers weigh in on Facebook's ad-blocking moves.
  • Ad-Tech Execs On Why Dentsu Aegis' Majority Stake In Merkle Is A Smart Move
    Ad-tech executives say Dentsu Aegis' move to take a majority stake in Merkle is a smart move that enables the Japanese holding company to expand its presence in the U.S., acquiring real-time data and "people-based" marketing functions.
  • Header Bidding Helps, But Google's DFP Remains An Obstacle
    Ad-tech firms continue to try to get around Google's DoubleClick for Publishers with their own solutions and header bidding.
  • Audience-Based Buying, Selling, And Targeting Requires Advanced Data
    There's a lot of talk about audience-based buying, selling, and targeting. Advertisers are looking for the right audiences -- and audiences are considerably more complex than merely accounting for demographics and age.
  • Rubicon Project Lost $234M In Q2 Because It Didn't Pay Attention To Header Bidding
    Rubicon Project's CEO admitted it. On a second quarter earnings call on Tuesday with analysts, Frank Addante said the company was late to the party on header bidding.
  • Dentsu Aegis' Amnet Partners With LinkedIn On Premium Programmatic
    Dentsu Aegis' programmatic arm Amnet has inked a deal with LinkedIn to enable it to partner closely on programmatic offerings in APAC.
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